A new way of bringing in endemic advertising, which is naturally site specific. This marks a new approach for Google, and an extension of its site targeting feature. I am trying to get some details on what Google believes is competitive, as this is clearly not something professional publishers with their own sales forces are going to react to well. The idea of a link “Advertise on this site” going to anyone other than the publisher is, well, controversial. But for smaller authors, it’s outsourced ad sales, and they will love it. Folks like BlogAds, FM, and others will have to prove their merit even more now.
More when I have it.