Damn good point. But does it really matter? I mean, either way they will end up dominanting another part of the net. Right?

The more I think about it the more I think they are becoming another Microsoft. Microsoft decimated the desktop market, if only for a small period. But success turned against them rather viciously.

Will the same happen to google if programs like Google Base get mass? Or is this all just a storm in a tea cup fueled by a succesful brands poor attemtp to develop something, that not even they know what it will end up being……????

Aren’t you worried about what this will do to simplyhired as an job aggregator? Or for that matter the Job Board market in the US?

I mean if Google Base starts to build momentum, particularly in the job space, and your advertisers and content providers start realising it is better to place content directly with Google Base (given that at the moment its free) then whamo your revenue has gone. Over night.

And even if you choose to provide Google Base content yourself, as Simplyhired (through RSS), like Career Builder has, then aren’t you just helping your loyal customers get used to using Google Base as a job aggregator?

In the end, don’t Google Base win hands down. They can take your content and not only distribute it to a wider market, but through applications such as AdSense and AdWords, they have the bility to serve this infomration into very relevant and ‘higher user behaviour’ situations. This makes the conent very personalised and very relevant. Better than you could ever hope to get on a job board or a plain vanilla search engine. Right?

Would love to know your thoughts?