At MediaPost, Gord Hotchkiss, a search consultant, wrote the kind of review every author wants to get. What might that be, you ask? A rave? Well, sure. A review that understands the core intent of your work? Most certainly. But what really got me was the comparison to a high school sweetheart turned pinup girl:
Reading it was a unique experience for me. It was addictive, like literary crack. I devoured it in huge gulps. I can’t recall the last time I read a book in such a short time. Look, They’re Writing About Us!…”The Search” is unlike any previous volume written on search. There have been several “how-to” books that have explored the mechanics of search, both from a user’s and marketer’s perspective. But Battelle for the first time explores search as a business and social phenomenon. Not only that, he muses that it might be THE social phenomenon, with world-shattering implications. For anyone who has grown up in search, it’s like seeing your high school sweetheart become a world-famous centerfold. “See, I told you she was hot. No one believed me!”
Hey..thanks John!
John, I have to agree with Mr. Hotchkiss. I received your book at the ThinkEquity event last week and finished it in a couple of days. Thanks for speaking and plugging your blog. I am now an avid reader.
Keep up the great posts,
Thanks for again!
näl peeps!
Gotta agree it’s a great book!
Hi John
You may find this picture funny
http://itnorthwest.blogspot.com/2005/10/search.html
A group of us Irish companies attended the web2.0 conference – your book was mandatory reading before hand. (check http://www.web2ireland.org)
regards
Fergus