Comments on: MSN AdCenter Gears Up

By: David Szetela

David Szetela — Sun, 25 Dec 2005 02:50:05 +0000

Within the next 48 hours, we’ll be releasing our free newsletter for MSN adCenter beta testers. Stay tuned…

By: Neil Patel

Neil Patel — Fri, 21 Oct 2005 00:20:30 +0000

Another good feature about adCenter is that you can target your ad to a specific age or gender group. It will be interesting to see how that plays out.

http://sem.weblogsinc.com/entry/1234000633064085/

By: Don Dodge

Don Dodge — Thu, 20 Oct 2005 00:50:36 +0000

The last chapter has not been written in the search game. Microsoft MSN Search is every bit as good as Google in terms of size, speed, and relevance. Microsoft has come from behind several times before. I wouldn't bet against them now. MSN Search is just getting started.There are many more decisions to be made. There is a long history of "first movers" being eclipsed by "fast followers".

I wrote a blog on this subject. See the whole story here http://dondodge.typepad.com/the_next_big_thing/2005/10/the_search_an_i.html

By: Jakob Nielsen

Jakob Nielsen — Wed, 19 Oct 2005 16:55:41 +0000

Yes, MSN will probably start an ad syndicate, since everybody else has one. But remember that ads on non-search sites are always going to be secondary and have dramatically lower ROI for most advertisers.

What MSN really needs is to incrase its market share of searches. The quality of their results are already almost as good as Google, but of course they need to be notably better to win. And they also need to work on other parts of their search user experience. The search box on search.msn.com continues to be too narrow, month after month (even though it’s the correct width on the main http://www.msn.com page).