free html hit counter But Wait, There's More! - John Battelle's Search Blog

But Wait, There's More!

By - October 30, 2005

It’s a double feature, both the NYT AND the WSJ (free link) on Google’s ad ambitions, nearly at the same time! This one covers (for the most part) the impact of the print test, and includes a simply too good to not repeat quote from “Andrew Swinand, an executive vice president at Starcom USA, a media-buying unit of Publicis Groupe”: “Google’s project, he says, so far seems like “the equivalent of selling media like manure, and everyone gets a shovelful.”


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