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Beer, The Search, and Amazon

By - October 04, 2005

Quite a few readers have emailed me asking why the heck Amazon is suggesting a book on beer might be what they want next. I think it may be that the Author, Steve Hindy, has written about technology in the past, and folks who bought those books also bought The Search.

But this next book he’s written is pretty far off the mark: “Steve Hindy’s Beer School : Bottling Success at the Brooklyn Brewery.”

I take no credit for this. I drink far more wine than beer as of late….

Here’s the Amazon email:

We’ve noticed that customers who have purchased The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture by John Battelle also purchased books by Steve Hindy. For this reason, you might like to know that Steve Hindy’s Beer School : Bottling Success at the Brooklyn Brewery is now available . You can order your copy at a savings of 32% by following the link below.

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3 thoughts on “Beer, The Search, and Amazon

  1. Anne Van Camp says:

    My colleague, Merrilee Proffitt, wrote a very appropriate blog entry on this topic. See “The Downside of collaborative filtering” at our blog site:

  2. MikeM says:

    Maybe they expected a chapter on A9 or at least a larger nod. Payback geek style?

  3. Steve Hindy says:


    Steve Hindy, author of BEER SCHOOL, is not the same Steve Hindy whom you report has written about technology.

    I was an AP correspondent in the Middle East, but I never wrote about technology.

    Regards, Steve Hindy, president, Brooklyn Brewery