I mean we have all heard the rumors: Google Wi-Fi, G-wallet (Google.com/purchase), G-bay (base.google.com). I mean maybe they teamed with NASA up their to put AdSense on the moon (not sure if contextual relavency or geo-targeting wins out in that algo; better ad “get pics of the Moon here” or “Spacesuits-R-Us”).

But seriously there is only some much to buy out there. $800 million dollars!!! Come on, someone tell me they aren’t spending all that on beanbags and free redbull!

According to (IBD founder) Bill O’Neil’s CAN SLIM investing philosophy, leading stocks often undergo powerful upsurges separated by three to four extended periods of base building. If true, what we are seeing now is GOOG’s breakout from a 2nd base. Breakouts from the 3rd and 4th-stage bases are more tenuous. However, if GOOG continues to show such powerful earnings growth (a big “if”), this stock might still have legs for a while.

The thing to watch out for is when all the pundits who are currently skeptics (the ones who are constantly amazed at GOOG’s earnings surprises and stock action) begin to tout the stock as a can’t loose proposition. That’s probably the time to sell.

Google’s stock price went up $36.70 or 12.1% on Friday to close at $339.90 in response to a strong earnings report after the close last night. So what does this mean to Google’s founders Larry Page and Sergey Brin? The value of Page’s stock holdings went up $1.241 billion and Brin’s stock holdings rose $1.232 billion. Not bad for a day’s work!

As of 10/18/05, Larry Page owns 33,804,785 shares of Google which are now worth $11,490,246,420 using Friday’s closing stock price.

As of 10/5/05, Sergey Brin owns 33,576,435 shares of Google which are now worth $11,412,630,260 using Friday’s closing stock price.

I have used Google Ads for my business ‘Montclair Concierges’ for over a year.
Many of the customers and prospects I get come through Google.
I get as many leads through Google Searches as with my Google ADS.
On the topic of Google profits, I noticed that in the past few months the minimum cost for my keywords has gone up quite a bit. It must be due to the classic supply and demand forces.

Serge Lescouarnec aka Serge the Concierge
http://www.montclairconcierges.com

My Blogs:
http://sergetheconcierge.typepad.com
http://creativebusiness.typepad.com

I’m assuming the original goal was to select ads that have a higher predicted click-through rate. I’m sure advertisers have a strong incentive to align their interests with the intended functionality of the AdWord ranker, which sounds like it definitely wasn’t ready for prime time.

Is AsSense going to be part of relevancy interest or investor interest?

Any guesses for how much of Google’s revenue is driven by fraudulent activity (clicks/splogs)? AdSense customers waive Google from any liability when they sign up, and reports say Google are the worst of the big 3 in providing data for a customer to use in tracking down culprits.

This is another reason why the new advertisement dependent Web 2.0 services should get out of the geek crowd and become mainstream soon!.