free html hit counter Online Ad Revs: Up Up Up - John Battelle's Search Blog

Online Ad Revs: Up Up Up

By - September 27, 2005

More up and to the right news, from MediaPost coverage:

INTERNET AD REVENUES FOR THE first half of this year surged to $5.8 billion–a 26 percent increase from the same period in 2004, according to a report released by the Interactive Advertising Bureau and PricewaterhouseCoopers Monday. Online ad revenue for this year’s second quarter totaled just under $3 billion, also marking a 26 percent increase over the second quarter of last year, as well as an increase of approximately 7 percent over the first three months of the year.

Search and display ads represented the bulk of online ad spending, with search accounting for 40 percent of total spending, and display ads pulling in 20 percent.

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