Comments on: It's A Long Tail, But A Very Short Head

By: john

john — Tue, 13 Sep 2005 08:08:36 +0000

This article clearly states the mindset of the author. ">john

By: Adam Trachtenberg

Adam Trachtenberg — Fri, 09 Sep 2005 06:39:45 +0000

Since eBay just bought Shopping.com, that makes eBay’s combined share of search sponsored linked 5x the size of anybody else — and I bet that doesn’t include affiliate numbers.

By: Danny Sullivan

Danny Sullivan — Thu, 08 Sep 2005 10:46:29 +0000

Yep, sorry about that! We’ve corrected that. Still a huge number to me, a 1/3 of all ad impressions off of search. And Yahoo is the fifth biggest buyer of search ads? That including on Yahoo itself? On Google? I want to know more

By: Chris Anderson

Chris Anderson — Wed, 07 Sep 2005 23:29:41 +0000

John, I think SEW may have misread the release. As I read it, those three account for less than 4% of sponsored link impressions. It’s the overall total of search sponsored links (those three companies plus 15,000 others) that accounted for 34% of online advertising impressions.