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	<title>Comments on: Links for Today</title>
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	<link>http://battellemedia.com/archives/2005/08/links_for_today.php?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=links_for_today</link>
	<description>Thoughts on the intersection of search, media, technology, and more.</description>
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		<title>By: IDentity</title>
		<link>http://battellemedia.com/archives/2005/08/links_for_today.php#comment-20254</link>
		<dc:creator>IDentity</dc:creator>
		<pubDate>Fri, 02 Sep 2005 00:06:02 +0000</pubDate>
		<guid isPermaLink="false">http://battellemedia.com/archives/2005/08/links_for_today.php#comment-20254</guid>
		<description>&lt;p&gt;The idea of Reply is very interesting when evaluated under the context of its relationship with current Search advertising models (e.g. connecting the advertiser to the consumer) In essense the ads you recieve in your search results, is your &quot;reply&quot; albiet just keyword targeted. Local search takes this once stage closer, wit hproximity of suppliers, recommendations etc. &lt;/p&gt;

&lt;p&gt;The real interesting point for me though is how new trends in search ads could evolve. For instance what if Google or Overture also delivered Ajax style functionality in the results, anabling you to detail your criteria further &amp; further until you found the supplier you need ~ even to the price point. &lt;/p&gt;

&lt;p&gt;Actually I&#039;ve also just realised something else as well, once your start going down a certain &quot;obvious route&quot;, why can&#039;t the whole landscape of the search results pages completley change - a bit like YQ! on steroids.  &lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>The idea of Reply is very interesting when evaluated under the context of its relationship with current Search advertising models (e.g. connecting the advertiser to the consumer) In essense the ads you recieve in your search results, is your &#8220;reply&#8221; albiet just keyword targeted. Local search takes this once stage closer, wit hproximity of suppliers, recommendations etc. </p>
<p>The real interesting point for me though is how new trends in search ads could evolve. For instance what if Google or Overture also delivered Ajax style functionality in the results, anabling you to detail your criteria further &#038; further until you found the supplier you need ~ even to the price point. </p>
<p>Actually I&#8217;ve also just realised something else as well, once your start going down a certain &#8220;obvious route&#8221;, why can&#8217;t the whole landscape of the search results pages completley change &#8211; a bit like YQ! on steroids.  </p>
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		<title>By: Rick Stratton</title>
		<link>http://battellemedia.com/archives/2005/08/links_for_today.php#comment-20253</link>
		<dc:creator>Rick Stratton</dc:creator>
		<pubDate>Thu, 01 Sep 2005 03:25:43 +0000</pubDate>
		<guid isPermaLink="false">http://battellemedia.com/archives/2005/08/links_for_today.php#comment-20253</guid>
		<description>&lt;p&gt;FYI - I have your rss feed in three different readers.  I think your 1/2 estimate is probably a bit off.&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>FYI &#8211; I have your rss feed in three different readers.  I think your 1/2 estimate is probably a bit off.</p>
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		<title>By: Dimitar Vesselinov</title>
		<link>http://battellemedia.com/archives/2005/08/links_for_today.php#comment-20252</link>
		<dc:creator>Dimitar Vesselinov</dc:creator>
		<pubDate>Thu, 01 Sep 2005 00:04:59 +0000</pubDate>
		<guid isPermaLink="false">http://battellemedia.com/archives/2005/08/links_for_today.php#comment-20252</guid>
		<description>&lt;p&gt;Search, click, call, pay...Google Bank?&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>Search, click, call, pay&#8230;Google Bank?</p>
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		<title>By: Greg Linden</title>
		<link>http://battellemedia.com/archives/2005/08/links_for_today.php#comment-20251</link>
		<dc:creator>Greg Linden</dc:creator>
		<pubDate>Wed, 31 Aug 2005 20:02:54 +0000</pubDate>
		<guid isPermaLink="false">http://battellemedia.com/archives/2005/08/links_for_today.php#comment-20251</guid>
		<description>&lt;p&gt;It will be interesting to see what SearchFox launches.  They clearly see the information overload problem with current feed readers.  From their About page:&lt;blockquote&gt;&lt;i&gt;SearchFox uses machine learning technology to automatically rank and personalize incoming feeds to reflect each reader&#039;s unique interests ... Existing RSS readers only show information chronologically, which quickly leads to information overload.&lt;/i&gt;&lt;/blockquote&gt;Current RSS readers merely reformat XML for display. That isn&#039;t enough. They need to filter and prioritize. They need to show me what matters. They need to help me find what I need.&lt;br /&gt;
&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>It will be interesting to see what SearchFox launches.  They clearly see the information overload problem with current feed readers.  From their About page:<br />
<blockquote><i>SearchFox uses machine learning technology to automatically rank and personalize incoming feeds to reflect each reader&#8217;s unique interests &#8230; Existing RSS readers only show information chronologically, which quickly leads to information overload.</i></p></blockquote>
<p>Current RSS readers merely reformat XML for display. That isn&#8217;t enough. They need to filter and prioritize. They need to show me what matters. They need to help me find what I need.</p>
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