Back in 04 Factiva partnered with IBM’s WebFountain to deliver a buzz service of sorts, and I liked the idea. Problem was, the IBM part didn’t quite work right, according to folks I’ve spoken with. Now Factiva is back, this time with a homegrown product (“Factiva Insight”) and a partnership with Intelliseek. The company calls its product an “online reputation management system” and I have to say, without too much cynicism, that I’d wager this one will stick. I sense that many, many companies are interested in where they stand in this sprawling ‘sphere, and they’d trust Factiva to help them sort it out. More soon, I think I am speaking with Clare Hart, Factiva CEO, on Friday.