Comments on: Alan Murray Groks The Google Stock Sale

By: tercüme

tercüme — Thu, 21 Jun 2007 15:14:26 +0000

The system with the most advertisers generates best incomes for publishers, the system with most publishers generates most traffic for advertisers...so there's the postive feedback loop.

By: alzare enzyte extenze

alzare enzyte extenze — Fri, 26 Aug 2005 19:54:42 +0000

I think google is one of the smarter web searching companies. Take the latest sandbox google is using to keep new sites out of their searches. It helps them sell additional advertising space. If a hot new keyword comes along it will take over a year for a new site to list well in the search results. Therefore, google sells a lot more advertising targeting that keyword. But this also comes at a cost to relevancy. Have you seen the results when you search a relatively new keyword? It’s pitiful. Will this hurt google in the long run? I don’t know but certainly a Yahoo search or MSN search for the same keyword will produce much better relevancy.

By: Annette

Annette — Wed, 24 Aug 2005 18:49:20 +0000

Finally... the media's getting rational with google. When will investors? Unconventional companies do not justify unconventiional valuation approaches - GOOG is a textbook case of management incentive misalignmnet; shareholder's interests are being exploited -

When the momentum breaks, GOOG's stock will fall through the roof and there will be many casualties. I love GOOG's products, but won't pay a premium for obscurity and eccentricity.

By: Joe

Joe — Wed, 24 Aug 2005 16:48:58 +0000

Nils,

It might seem that way, but it doesn’t work out that way. Publisher networks can be unique and there for offer various value propositions.

The key is not necessarily having the most advertisers, but have advertisers willing to pay the most for clicks from your network. This allows niche players with ten key advertisers and only a handful of very specific and highly vetted sites to play with the big boys.

Also if more publishers join one network or the other competition for top paying advertisements grows. As long as there are advertisers using both search engines (and I don't think anyone sees this going away) then there will always be those publishers for whom it is a better option to go with the smaller network and avoid competing for dollars in the massive network.

Ex.
CompanyA– Monetizes 3 “Home Loans

By: Nils Rooijmans

Nils Rooijmans — Wed, 24 Aug 2005 14:50:33 +0000

with Yahoo coming (Publishers network) i would expect the major moneymaker AdSense to sense some competition on the way...which reminds me of a question i still haven't really figured out (John mentioned it earlier ia a different context i believe):

Is the Paid Listing market indeed a winner-take-all market?

The system with the most advertisers generates best incomes for publishers, the system with most publishers generates most traffic for advertisers...so there's the postive feedback loop.
Wouldn't this be a winner-take-all scenario? Anybody?