Comments on: Yeah, That and the Inventory… http://battellemedia.com/archives/2005/07/yeah_that_and_the_inventory.php?utm_source=rss&utm_medium=rss&utm_campaign=yeah_that_and_the_inventory Thoughts on the intersection of search, media, technology, and more. Thu, 23 May 2013 12:55:00 +0000 hourly 1 http://wordpress.org/?v=3.4.1 By: Lauren http://battellemedia.com/archives/2005/07/yeah_that_and_the_inventory.php#comment-20542 Lauren Thu, 03 Nov 2005 16:56:25 +0000 http://battellemedia.com/archives/2005/07/yeah_that_and_the_inventory.php#comment-20542 <p>My space kicks A$$!</p> My space kicks A$$!

]]> By: Doug Sherrets http://battellemedia.com/archives/2005/07/yeah_that_and_the_inventory.php#comment-20541 Doug Sherrets Thu, 28 Jul 2005 20:46:22 +0000 http://battellemedia.com/archives/2005/07/yeah_that_and_the_inventory.php#comment-20541 <p>I think this deal makes loads more sense for Fox than did the deal to purchase About.com by the NY Times. Maybe the Times got seduced by About's content generated by its guides; that's the only explanation I can provide to justify their mistake. Comparatively, MySpace is a gold mine with millions of people generating significantly more content and traffic than About ever has (even when it was MiningCo.com back in the day). My guess is big media executives are kicking themselves that they missed out on this coup. Yahoo acquisition of RocketMail many years back set them up to gain a dominant share of free email users; the same thing happened for Microsoft's with their purchase of Hotmail. The result? Both websites are generating huge amounts of traffic thanks to that stickiness.</p> <p>I have a source that tells me MySpace is taking the next step to achieve that same stickiness by offering free email. I posted about it on my blog: <a href="http://www.minorityrapport.com/2005/07/exclusive_myspa.html" rel="nofollow">http://www.minorityrapport.com/2005/07/exclusive_myspa.html</a></p> I think this deal makes loads more sense for Fox than did the deal to purchase About.com by the NY Times. Maybe the Times got seduced by About’s content generated by its guides; that’s the only explanation I can provide to justify their mistake. Comparatively, MySpace is a gold mine with millions of people generating significantly more content and traffic than About ever has (even when it was MiningCo.com back in the day). My guess is big media executives are kicking themselves that they missed out on this coup. Yahoo acquisition of RocketMail many years back set them up to gain a dominant share of free email users; the same thing happened for Microsoft’s with their purchase of Hotmail. The result? Both websites are generating huge amounts of traffic thanks to that stickiness.

I have a source that tells me MySpace is taking the next step to achieve that same stickiness by offering free email. I posted about it on my blog: http://www.minorityrapport.com/2005/07/exclusive_myspa.html

]]> By: Peter Caputa http://battellemedia.com/archives/2005/07/yeah_that_and_the_inventory.php#comment-20540 Peter Caputa Wed, 27 Jul 2005 19:31:47 +0000 http://battellemedia.com/archives/2005/07/yeah_that_and_the_inventory.php#comment-20540 <p>The question I have is: how long before a sales person or an ad sales exec at News Corp will be able to sell ad invetory across mediums. Answer: never. </p> <p>I'd bet that they'll leverage myspace to pitch their other properties. And it'll be at the expense of innovation in more efficient online ad sales models that they have available to them at intermix. </p> <p>They'll also miss the open web 2.0. The executives in both camps don't get it. So, as social networking moves to implicit networking around shared objects and experiences from explicit networking, myspace'll get stale real quick. </p> <p>We'll see. The game is theirs to lose. </p> The question I have is: how long before a sales person or an ad sales exec at News Corp will be able to sell ad invetory across mediums. Answer: never.

I’d bet that they’ll leverage myspace to pitch their other properties. And it’ll be at the expense of innovation in more efficient online ad sales models that they have available to them at intermix.

They’ll also miss the open web 2.0. The executives in both camps don’t get it. So, as social networking moves to implicit networking around shared objects and experiences from explicit networking, myspace’ll get stale real quick.

We’ll see. The game is theirs to lose.

]]> By: Doug Mehus http://battellemedia.com/archives/2005/07/yeah_that_and_the_inventory.php#comment-20539 Doug Mehus Wed, 27 Jul 2005 16:47:05 +0000 http://battellemedia.com/archives/2005/07/yeah_that_and_the_inventory.php#comment-20539 <p>I'm not an advertising executive nor an expert in the field but even I've been saying what these companies are buying: eyeballs and lots and lots of ad inventory. We can prognosticate ad nauseum about the magic of young demographics (and the point does hold quite a bit of water, no doubt about it) but what companies are really after is sites with good, wholesome traffic numbers with which to push their ad inventory.</p> <p>Cheers,<br /> Doug</p> I’m not an advertising executive nor an expert in the field but even I’ve been saying what these companies are buying: eyeballs and lots and lots of ad inventory. We can prognosticate ad nauseum about the magic of young demographics (and the point does hold quite a bit of water, no doubt about it) but what companies are really after is sites with good, wholesome traffic numbers with which to push their ad inventory.

Cheers,
Doug

]]>