free html hit counter Yahoo and Content - John Battelle's Search Blog

Yahoo and Content

By - July 26, 2005

FrtnIt’s true that for search/platform companies like Google and Yahoo, answering the “What business are you in” question has never been harder. Potential partners ask: Are they media businesses? Software businesses? Services businesses? All three? (Answer: Yes). And as a media business, are they simply a distributor, a content licensor, or a content creator? (again, the answer is: All three). It’s also true that when the mainstream press attacks this question, they are supremely conflicted in their analysis – after all, Yahoo and Google are both the enemy (stealing advertisers) and the ally (pushing traffic their way). The recent cover story in Fortune in a case in point. It gives a good overview, but…something is missing. I dunno. In the end, the story seems to turn on how Yahoo is going to give the media business competitive fits. My view of that is…and? This is a new idea? I’m far more interested in what Yahoo is actually going to do. We know that Yahoo, Google, AOL, MSN and the rest represent a new kind of fused media play. But what might they do next? That part of the equation is still unanswered….

Related Posts Plugin for WordPress, Blogger...

One thought on “Yahoo and Content

  1. So good to c u back. Up and Running . past few days I just felt that i am missing some thing. Now i know what is that