free html hit counter Yahoo Looks at Behavioral | John Battelle's Search Blog

Yahoo Looks at Behavioral

By - June 23, 2005

PaidContent has a summary of how Yahoo is looking at behavioral targeting in its quest to compete with AdSense.

MarketingVox reminds us that Usama Fayyad, the founder of digiMine and co-founder of Revenue Science, joined Yahoo late last year as chief data officer.


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One thought on “Yahoo Looks at Behavioral

  1. Barry says:

    digiMine and Revenue Science are the same company (after digiMine tanked, they changed the name to RS). So, he can’t be both a founder and co-founder of the same company.