free html hit counter June 2005 - Page 7 of 8 - John Battelle's Search Blog

Speaking of MediaPost…

By - June 07, 2005

I’m speaking today in San Francisco at their OMMA West show. I’l be talking about the effect of search and blogging on media, and a tiny bit about FM, my new project (the theory behind the FM approach is very much influenced by the interaction of search, blogging, and media). If you’re there, say hello!

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Keyword Prices Tumble

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Somehow, this feels right – a correction was due. Mediapost reports on the monthly Fathom release.

MORTGAGE-RELATED SEARCH TERMS DROPPED IN price by 30 percent, leading an overall decrease in average keyword prices of 15 percent from April to May, to an average of $1.66 from $1.95, according to the Fathom Online Keyword Price Index, released today.

Is Anyone Using Bubbler?

By - June 06, 2005

BubblerBubbler seems like a cool idea, I’d heard of it before, and now SVW has a write up. It’s something of a mashup between blogging and first generation webpage building apps…if anyone is using it, lemme know…

Schmidt on Rose on Search

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SchmidtwebWhen I was in college, I was the Scholarship Chairman of my house. I ran colloquiums on various subjects. I posted a Big Idea – “Man kind is neither, discuss” – and then used my budget on….a lava lamp, and a lot of, er, herbal refreshments.

Seems like Charlie Rose is doing the same. A lot of joints after midnight in a recent segment featuring Eric Schmidt of Google (not online yet, if anyone sees it…let me know). I’ll have to find a copy of this to watch, it sounds like there was a lot of smoke being blown around. SiliconValleyWatcher has an overview. From SVW’s summary of Eric’s comments:

Search is a force for peace and a better world. Google will reveal how everybody lives and thinks and speaks and looks and that is beneficial to world peace….

Mr Schmidt says Google recruits by appealing to people who want to make big changes in the world and convince them that they should do it with Google. Why? Because Google has the scale in computing and organization.

And because of its size, Google represents the largest opportunity they will ever have in their lifetimes. ….

Mr Schmidt said the lava lamps help introduce people to the Google way.


(Next up, a bout of paranoia?)

(PPS – anyone get the joke of Anil’s shirt in the NYT photo from that last link? (thanks, Andre…))

Google Gets More Competitive

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Google just released a study (no release yet, though I’ve been promised one) showing that for B2B advertisers, search is more effective than trade journals. If that’s not a shot across the bow of every niche publisher in the world, I dunno what is. (via AdWeek)

(The study) polled 900 technology professionals with involvement in purchasing in enterprise application software, security software and server storage. The online poll found search was used 30 percent more frequently than trade periodicals in the research phase of the buying cycle. Search was 21 percent more frequently used than the b-to-b press in the consideration phase and 62 percent more in the final purchase phase.

Andy has a good breakdown.

When AOL Starts Striking Open Source Poses…

By - June 04, 2005

AolYou know this idea’s got legs. From Slashdot:

BetaNews says that AOL is open sourcing Winamp AVS and Milkdrop, two popular Winamp plug-ins, and its Ultravox streaming media platform (the successor to Shoutcast). ‘Despite helping to launch the Mozilla Foundation and releasing the code to its AOL Server software, America Online has never been synonymous with open source. But a number of new initiatives could change AOL’s proprietary image, as the company strives to reach a broader audience on the open Web.’

Look for news of AOL’s new open web launch shortly…

Split Decision

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Will Google split its stock? Given its love of Buffet, probably not, says Bloomberg News. So does that mean smaller investors will be priced out of owning it? Yes and no. Yes, they probably can’t own it if if keeps going up – Buffet’s stock is at 84K or so – but they can always buy a fund that owns it. In other words, if Google does not split, it’ll end up being owned mostly by institutions.

Prices such as Google’s make it more difficult for individual, or retail, investors to buy and sell stock, according to David Ikenberry, a finance professor at the University of Illinois in Champaign.

“It’s clear that higher sales price equates with higher institutional ownership,” Ikenberry said in an interview. “At a certain level, the retail market gets priced out.”