free html hit counter I See A Trend Here... - John Battelle's Search Blog

I See A Trend Here…

By - May 18, 2005

Headlines pulled from today’s issue of I Want Media:

The Quest to Bring Consumers to the Advertising

Technological advances are helping create a fear among ad execs that conventional advertising is losing its punch. The best advertising should be “a form of entertainment or even a part of everyday life.”

http://news.ft.com/cms/s/8de0e2c2-c708-11d9-a700-00000e2511c8.html

Web Pulls Ad Buyers From TV

Broadcast network execs at the “upfront” advertising drive this week worry that the Internet will steal ad dollars. Says one big advertiser: “The couch potato has been replaced by the Web surfer.”

http://www.latimes.com/business/custom/cotown/la-fi-internet18may18,1,4728143.story


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