free html hit counter I See A Trend Here... - John Battelle's Search Blog

I See A Trend Here…

By - May 18, 2005

Headlines pulled from today’s issue of I Want Media:

The Quest to Bring Consumers to the Advertising

Technological advances are helping create a fear among ad execs that conventional advertising is losing its punch. The best advertising should be “a form of entertainment or even a part of everyday life.”

Web Pulls Ad Buyers From TV

Broadcast network execs at the “upfront” advertising drive this week worry that the Internet will steal ad dollars. Says one big advertiser: “The couch potato has been replaced by the Web surfer.”,1,4728143.story

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