Gary points to MarketWatch and speculates on Google driving new ad models based on a clearinghouse approach. It’s pretty much where things are already, to be honest, with more site specific striping. Publishers already see AdSense as a place to clear unused inventory. This would simply be the next step.
Google Ad Model Watch
Gary points to MarketWatch and speculates on Google driving new ad models based on a clearinghouse approach. It's pretty much where things are already, to be honest, with more site specific striping. Publishers already see AdSense as a place to clear unused inventory. This would simply be the next…
Indeed, Google is gradually transforming itself from a search engine to an online advertising powerhouse.