Comments on: Sell Side/Publisher Driven Advertising: A Development http://battellemedia.com/archives/2005/04/sell_sidepublisher_driven_advertising_a_development.php?utm_source=rss&utm_medium=rss&utm_campaign=sell_sidepublisher_driven_advertising_a_development Thoughts on the intersection of search, media, technology, and more. Thu, 16 May 2013 04:38:00 +0000 hourly 1 http://wordpress.org/?v=3.4.1 By: eJoe23 http://battellemedia.com/archives/2005/04/sell_sidepublisher_driven_advertising_a_development.php#comment-21176 eJoe23 Mon, 02 May 2005 19:00:42 +0000 http://battellemedia.com/archives/2005/04/sell_sidepublisher_driven_advertising_a_development.php#comment-21176 <p>How would reporting on the past performances of these ad's allow publishers to gleam whether the clicks came because of great copy, other publishers ad placement/positioning expertise, the ad's relevancy to other sites it has been placed on or some combination of other factors? </p> <p>I think the concept is great and that it is an evolution in advertising. But couldn't there be a way to let the target consumer (not simply the content they are searching on) dictate the ad concept and copy? I have some ideas on how this might be possible but not the tech know how to determine feasibility.<br /> </p> How would reporting on the past performances of these ad’s allow publishers to gleam whether the clicks came because of great copy, other publishers ad placement/positioning expertise, the ad’s relevancy to other sites it has been placed on or some combination of other factors?

I think the concept is great and that it is an evolution in advertising. But couldn’t there be a way to let the target consumer (not simply the content they are searching on) dictate the ad concept and copy? I have some ideas on how this might be possible but not the tech know how to determine feasibility.

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