Comments on: Mo Money From Online Ads http://battellemedia.com/archives/2005/04/mo_money_from_online_ads.php?utm_source=rss&utm_medium=rss&utm_campaign=mo_money_from_online_ads Thoughts on the intersection of search, media, technology, and more. Thu, 23 May 2013 12:55:00 +0000 hourly 1 http://wordpress.org/?v=3.4.1 By: Sohbet http://battellemedia.com/archives/2005/04/mo_money_from_online_ads.php#comment-21182 Sohbet Mon, 28 Jan 2008 23:33:36 +0000 http://battellemedia.com/archives/2005/04/mo_money_from_online_ads.php#comment-21182 <p>How much longer before consumers start realizing that in all</p> How much longer before consumers start realizing that in all

]]> By: switch11 http://battellemedia.com/archives/2005/04/mo_money_from_online_ads.php#comment-21181 switch11 Fri, 29 Apr 2005 18:29:15 +0000 http://battellemedia.com/archives/2005/04/mo_money_from_online_ads.php#comment-21181 <p>John,<br /> we're at a stage where a lot of the key players (search engines, advertisers, blog/website owners) are sharing the profits.</p> <p>Isn't the next big leap going to be sharing profits with consumers. It could be some sort of<br /> 1) Credit Card type 'rewards' program or cash back; OR<br /> 2) Another sort of profit sharing OR lower prices.</p> <p>Considering that<br /> 1) Online products for the most part are much cheaper to sell than 'in-store' products); AND<br /> 2) A lot of people are making billions off of what consumers are purchasing.</p> <p>How much longer before consumers start realizing that in a pull model of consumption they should get a sweeter deal.</p> John,
we’re at a stage where a lot of the key players (search engines, advertisers, blog/website owners) are sharing the profits.

Isn’t the next big leap going to be sharing profits with consumers. It could be some sort of
1) Credit Card type ‘rewards’ program or cash back; OR
2) Another sort of profit sharing OR lower prices.

Considering that
1) Online products for the most part are much cheaper to sell than ‘in-store’ products); AND
2) A lot of people are making billions off of what consumers are purchasing.

How much longer before consumers start realizing that in a pull model of consumption they should get a sweeter deal.

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