From this Cnet story:
Now Yahoo plans to launch its own advertising option for small publishers, a source familiar with the plan said. Like Google’s service, Yahoo’s self-serve product will display text ads deemed relevant to the content of specific Web pages. Advertisers pay only when a reader clicks on their ad. Yahoo and publishers will split the fees.
I can’t wait for the competitive alternative. I wonder if the dueling Terms of Service will allow for both types of ads on a single page. Some thoughts on how that might work.
I cant wait for Yahoo’s Ads to come out. I hear Overtures bids are higher.
Rob