free html hit counter Jump Shark, Jump! - John Battelle's Search Blog

Jump Shark, Jump!

By - March 31, 2005

Shark JumpThe press jumps on the shark jumping story.

An article by Ben Hammersly in the Guardian says Google has been overtaken by Yahoo.

Yahoo is the new Google. Google is the new Yahoo. Up is down, and black is white. This spring has been very strange. Google, it seems, has jumped the shark. It has been overtaken, left standing, and not by some new startup of ultra smart MIT alumni or by the gazillions in the Microsoft development budget, but by the deeply unhip and previously discounted Yahoo.

Echoes of Om’s post.

I do not think Google has jumped the shark. As loyal readers know, I have been impressed with Yahoo lately, but I think this is an example of taking the meme one step too far. On the other hand, this kind of coverage has got to get under the skin of those at the Googleplex.

(thanks, Cory)

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One thought on “Jump Shark, Jump!

  1. Brian says:

    Google consistently tells us that they will not make any sacrifices in user experience simply because it produces a short-term profit. Yahoo can’t and doesn’t make that promise. Peas and carrots etc…