Comments on: Waxy Scoops Yahoo's LongTail Ads

By: Yoki

Yoki — Tue, 01 Mar 2005 05:03:00 +0000

It looks like Andy’s right – I’ve updated my post accordingly.

By: Andy Baio

Andy Baio — Tue, 01 Mar 2005 04:48:06 +0000

It’s definitely more than just Content Match. The Javascript is pulling from a different location than Content Match (cmhtml.overture.com vs ypn.overture.com), and I have inside confirmation that it’s something entirely new.

By: Yoki

Yoki — Tue, 01 Mar 2005 03:49:08 +0000

This is Overture's content match. It's only open to larger publishers - they're probably just doing some testing. It's been around for a while:
http://www.10two.com/blog/2005/03/yahoos-adsense-or-is-it.html