free html hit counter Waxy Scoops Yahoo's LongTail Ads | John Battelle's Search Blog
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3 thoughts on “Waxy Scoops Yahoo's LongTail Ads

  1. Yoki says:

    This is Overture’s content match. It’s only open to larger publishers – they’re probably just doing some testing. It’s been around for a while:
    http://www.10two.com/blog/2005/03/yahoos-adsense-or-is-it.html

  2. Andy Baio says:

    It’s definitely more than just Content Match. The Javascript is pulling from a different location than Content Match (cmhtml.overture.com vs ypn.overture.com), and I have inside confirmation that it’s something entirely new.

  3. Yoki says:

    It looks like Andy’s right – I’ve updated my post accordingly.