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  • Yoki

    This is Overture’s content match. It’s only open to larger publishers – they’re probably just doing some testing. It’s been around for a while:

  • Andy Baio

    It’s definitely more than just Content Match. The Javascript is pulling from a different location than Content Match ( vs, and I have inside confirmation that it’s something entirely new.

  • Yoki

    It looks like Andy’s right – I’ve updated my post accordingly.