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	<title>Comments on: GOOG: A Billion Dollars Here, A Billion There</title>
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	<description>Thoughts on the intersection of search, media, technology, and more.</description>
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		<title>By: Alex</title>
		<link>http://battellemedia.com/archives/2005/02/goog_a_billion_dollars_here_a_billion_there.php#comment-21738</link>
		<dc:creator>Alex</dc:creator>
		<pubDate>Wed, 02 Feb 2005 22:51:16 +0000</pubDate>
		<guid isPermaLink="false">http://battellemedia.com/archives/2005/02/goog_a_billion_dollars_here_a_billion_there.php#comment-21738</guid>
		<description>&lt;p&gt;Google made The Onion this week&lt;br /&gt;
&lt;a href=&quot;http://www.theonion.com/infograph/index.php?issue=4105&quot; rel=&quot;nofollow&quot;&gt;http://www.theonion.com/infograph/index.php?issue=4105&lt;/a&gt;&lt;br /&gt;
&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>Google made The Onion this week<br />
<a href="http://www.theonion.com/infograph/index.php?issue=4105" rel="nofollow">http://www.theonion.com/infograph/index.php?issue=4105</a></p>
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		<title>By: Oliver Thylmann</title>
		<link>http://battellemedia.com/archives/2005/02/goog_a_billion_dollars_here_a_billion_there.php#comment-21737</link>
		<dc:creator>Oliver Thylmann</dc:creator>
		<pubDate>Wed, 02 Feb 2005 17:44:40 +0000</pubDate>
		<guid isPermaLink="false">http://battellemedia.com/archives/2005/02/goog_a_billion_dollars_here_a_billion_there.php#comment-21737</guid>
		<description>&lt;p&gt;Thinking about it, it&#039;s actually not wonder that they are increasing revenues. Just put 50 people in the system that do nothing else than optimize adwords and adsense, and you get more revenue. You don&#039;t need more sites, more traffic, nothing. Just optimization. And it doesn&#039;t cost you anything more. If they pay CPM based on some partner sites than every optimization is 100% profit on their side. I should have thought about that earlier. :)&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>Thinking about it, it&#8217;s actually not wonder that they are increasing revenues. Just put 50 people in the system that do nothing else than optimize adwords and adsense, and you get more revenue. You don&#8217;t need more sites, more traffic, nothing. Just optimization. And it doesn&#8217;t cost you anything more. If they pay CPM based on some partner sites than every optimization is 100% profit on their side. I should have thought about that earlier. <img src='http://battellemedia.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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	<item>
		<title>By: Keith Teare</title>
		<link>http://battellemedia.com/archives/2005/02/goog_a_billion_dollars_here_a_billion_there.php#comment-21736</link>
		<dc:creator>Keith Teare</dc:creator>
		<pubDate>Wed, 02 Feb 2005 16:08:14 +0000</pubDate>
		<guid isPermaLink="false">http://battellemedia.com/archives/2005/02/goog_a_billion_dollars_here_a_billion_there.php#comment-21736</guid>
		<description>&lt;p&gt;If you want to listen to a podcast of the earnings call check here &lt;a href=&quot;http://www.earningscast.com/?p=47&quot; rel=&quot;nofollow&quot;&gt;EarningsCast.com&lt;/a&gt;&lt;br /&gt;
&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>If you want to listen to a podcast of the earnings call check here <a href="http://www.earningscast.com/?p=47" rel="nofollow">EarningsCast.com</a></p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Ng Wai Mun</title>
		<link>http://battellemedia.com/archives/2005/02/goog_a_billion_dollars_here_a_billion_there.php#comment-21735</link>
		<dc:creator>Ng Wai Mun</dc:creator>
		<pubDate>Wed, 02 Feb 2005 14:45:23 +0000</pubDate>
		<guid isPermaLink="false">http://battellemedia.com/archives/2005/02/goog_a_billion_dollars_here_a_billion_there.php#comment-21735</guid>
		<description>&lt;p&gt;i need to get my hands on some &lt;a href=&quot;http://www.google.com&quot; rel=&quot;nofollow&quot;&gt;google&lt;/a&gt;&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>i need to get my hands on some <a href="http://www.google.com" rel="nofollow">google</a></p>
]]></content:encoded>
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	<item>
		<title>By: Brian</title>
		<link>http://battellemedia.com/archives/2005/02/goog_a_billion_dollars_here_a_billion_there.php#comment-21734</link>
		<dc:creator>Brian</dc:creator>
		<pubDate>Tue, 01 Feb 2005 23:23:14 +0000</pubDate>
		<guid isPermaLink="false">http://battellemedia.com/archives/2005/02/goog_a_billion_dollars_here_a_billion_there.php#comment-21734</guid>
		<description>&lt;p&gt;&quot;personalize, localize, and internationalize&quot;&lt;br /&gt;
&quot;personalize, localize, and internationalize&quot;&lt;br /&gt;
&quot;personalize, localize, and internationalize&quot;&lt;/p&gt;

&lt;p&gt;Pretty boring webcast on the large.&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>&#8220;personalize, localize, and internationalize&#8221;<br />
&#8220;personalize, localize, and internationalize&#8221;<br />
&#8220;personalize, localize, and internationalize&#8221;</p>
<p>Pretty boring webcast on the large.</p>
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