Comments on: Deeply Dumb, MSN http://battellemedia.com/archives/2005/02/deeply_dumb_msn.php?utm_source=rss&utm_medium=rss&utm_campaign=deeply_dumb_msn Thoughts on the intersection of search, media, technology, and more. Wed, 19 Jun 2013 11:42:00 +0000 hourly 1 http://wordpress.org/?v=3.4.1 By: Bosco http://battellemedia.com/archives/2005/02/deeply_dumb_msn.php#comment-21567 Bosco Tue, 01 Mar 2005 16:45:09 +0000 http://battellemedia.com/archives/2005/02/deeply_dumb_msn.php#comment-21567 <p>I agree that the concept is pretty sophomoric-- with a "conspiracy theorist", "matchmaker", etc -- and the execution fairly shallow... But with a marketing message to deliver (new search capabilities) and blogging starting to reach mainstream proportions, I can see MSFT's rationale for going in this direction. As such, I wouldn't necessarily crown it as "lame corporate marketing at it's worst".<br /> What part(s) of it do you think are ill-conceived, and what would you do to create a more effective campaign?</p> I agree that the concept is pretty sophomoric– with a “conspiracy theorist”, “matchmaker”, etc — and the execution fairly shallow… But with a marketing message to deliver (new search capabilities) and blogging starting to reach mainstream proportions, I can see MSFT’s rationale for going in this direction. As such, I wouldn’t necessarily crown it as “lame corporate marketing at it’s worst”.
What part(s) of it do you think are ill-conceived, and what would you do to create a more effective campaign?

]]> By: jr http://battellemedia.com/archives/2005/02/deeply_dumb_msn.php#comment-21566 jr Mon, 28 Feb 2005 06:16:06 +0000 http://battellemedia.com/archives/2005/02/deeply_dumb_msn.php#comment-21566 <p>Sadly, even though it's getting the kind of attention normally reserved for slow motion train wrecks, it's still getting attention. </p> <p>I'm betting that someone over at MSN marketing is probably dancing because of the spike in page views.</p> Sadly, even though it’s getting the kind of attention normally reserved for slow motion train wrecks, it’s still getting attention.

I’m betting that someone over at MSN marketing is probably dancing because of the spike in page views.

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