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	<title>Comments on: (Updated) Follow On No Follow: Will &quot;Fully web-expressed writing&quot; Suffer?</title>
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	<description>Thoughts on the intersection of search, media, technology, and more.</description>
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		<title>By: Anonymous</title>
		<link>http://battellemedia.com/archives/2005/01/updated_follow_on_no_follow_will_fully_web-expressed_writing_suffer.php#comment-21870</link>
		<dc:creator>Anonymous</dc:creator>
		<pubDate>Thu, 27 Jan 2005 00:26:37 +0000</pubDate>
		<guid isPermaLink="false">http://battellemedia.com/archives/2005/01/updated_follow_on_no_follow_will_fully_web-expressed_writing_suffer.php#comment-21870</guid>
		<description>&lt;p&gt;I&#039;m still not sure about the &quot;rel=nofollow&quot; idea.&lt;/p&gt;

&lt;p&gt;My immediate reaction was that it&#039;s way better than using some comment link redirect script to hide the URLs from search engines, and I still think it is. The redirect idea was a really bad solution.&lt;/p&gt;

&lt;p&gt;However, I&#039;m not sure that the choice of &lt;a href=&quot;http://www.w3.org/TR/html4/types.html#type-links&quot; rel=&quot;nofollow&quot;&gt;link type&lt;/a&gt; name is a good one. Reading the W3C specs I guess that a better link type name would be something like &quot;irrelevant&quot;.&lt;/p&gt;

&lt;p&gt;My current blog host, TypePad, implemented the nofollow feature immediately. Nice, but at present I&#039;ve got no spam and have no need for nofollow links. I was very surprised when I was told there was no way to turn of the feature. There&#039;s apparently an on switch, but no off switch.&lt;/p&gt;

&lt;p&gt;The nice people from TypePad tech support did mention that an off switch may be developed, but reading the post by Anil Dash that&#039;s linked in update 2 of this post I&#039;m not so sure an off switch is planned.&lt;/p&gt;

&lt;p&gt;I don&#039;t mind whether the links in comments I make to other peoples blogs are typed nofollow, but I do mind when my blog host turns into BOFH and I lose control over my own website.&lt;/p&gt;

&lt;p&gt;I still think link types may be useful, but I&#039;m still not sure that the nofollow link type issue as it&#039;s being handled is a good idea.&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>I&#8217;m still not sure about the &#8220;rel=nofollow&#8221; idea.</p>
<p>My immediate reaction was that it&#8217;s way better than using some comment link redirect script to hide the URLs from search engines, and I still think it is. The redirect idea was a really bad solution.</p>
<p>However, I&#8217;m not sure that the choice of <a href="http://www.w3.org/TR/html4/types.html#type-links" rel="nofollow">link type</a> name is a good one. Reading the W3C specs I guess that a better link type name would be something like &#8220;irrelevant&#8221;.</p>
<p>My current blog host, TypePad, implemented the nofollow feature immediately. Nice, but at present I&#8217;ve got no spam and have no need for nofollow links. I was very surprised when I was told there was no way to turn of the feature. There&#8217;s apparently an on switch, but no off switch.</p>
<p>The nice people from TypePad tech support did mention that an off switch may be developed, but reading the post by Anil Dash that&#8217;s linked in update 2 of this post I&#8217;m not so sure an off switch is planned.</p>
<p>I don&#8217;t mind whether the links in comments I make to other peoples blogs are typed nofollow, but I do mind when my blog host turns into BOFH and I lose control over my own website.</p>
<p>I still think link types may be useful, but I&#8217;m still not sure that the nofollow link type issue as it&#8217;s being handled is a good idea.</p>
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		<title>By: Manu Sharma</title>
		<link>http://battellemedia.com/archives/2005/01/updated_follow_on_no_follow_will_fully_web-expressed_writing_suffer.php#comment-21869</link>
		<dc:creator>Manu Sharma</dc:creator>
		<pubDate>Sun, 23 Jan 2005 15:04:56 +0000</pubDate>
		<guid isPermaLink="false">http://battellemedia.com/archives/2005/01/updated_follow_on_no_follow_will_fully_web-expressed_writing_suffer.php#comment-21869</guid>
		<description>&lt;p&gt;John -- I&#039;m a little surprised noone pointed the obvious here. Says a lot about how little people understand this attribute.&lt;/p&gt;

&lt;p&gt;&lt;b&gt;Your concern about search engines not indexing comments is unfounded&lt;/b&gt;. That only happens if you use nofollow for the link to the comment page. Google doesn&#039;t recommend that. They only suggest you use it for user generated links. Here&#039;s the relevant text from &lt;a href=&quot;http://www.google.com/googleblog/2005/01/preventing-comment-spam.html&quot; rel=&quot;nofollow&quot;&gt;Google&#039;s post on nofollow&lt;/a&gt;:&lt;/p&gt;

&lt;blockquote&gt;
Q: Should I put rel=&quot;nofollow&quot; on the link to my comments page?

&lt;p&gt;A: Probably not, because lots of interesting discussion can happen there. Also, if other people link to your comments page, a spider can follow that link and find any spam that&#039;s lurking on the comments page.&lt;/p&gt;

&lt;p&gt;The best places to add this attribute are the actual links that other people can create. &lt;/p&gt;&lt;/blockquote&gt;

&lt;p&gt;That said, using nofollow still does discourgage discussion in the sense that an extra benefit of commenting [boost to your pagerank] has been taken away. However, the &lt;i&gt;content&lt;/i&gt; of your comment will still be findable through search engines. &lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>John &#8212; I&#8217;m a little surprised noone pointed the obvious here. Says a lot about how little people understand this attribute.</p>
<p><b>Your concern about search engines not indexing comments is unfounded</b>. That only happens if you use nofollow for the link to the comment page. Google doesn&#8217;t recommend that. They only suggest you use it for user generated links. Here&#8217;s the relevant text from <a href="http://www.google.com/googleblog/2005/01/preventing-comment-spam.html" rel="nofollow">Google&#8217;s post on nofollow</a>:</p>
<blockquote><p>
Q: Should I put rel=&#8221;nofollow&#8221; on the link to my comments page?</p>
<p>A: Probably not, because lots of interesting discussion can happen there. Also, if other people link to your comments page, a spider can follow that link and find any spam that&#8217;s lurking on the comments page.</p>
<p>The best places to add this attribute are the actual links that other people can create. </p>
</blockquote>
<p>That said, using nofollow still does discourgage discussion in the sense that an extra benefit of commenting [boost to your pagerank] has been taken away. However, the <i>content</i> of your comment will still be findable through search engines. </p>
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		<title>By: amit agarwal</title>
		<link>http://battellemedia.com/archives/2005/01/updated_follow_on_no_follow_will_fully_web-expressed_writing_suffer.php#comment-21868</link>
		<dc:creator>amit agarwal</dc:creator>
		<pubDate>Sat, 22 Jan 2005 15:21:00 +0000</pubDate>
		<guid isPermaLink="false">http://battellemedia.com/archives/2005/01/updated_follow_on_no_follow_will_fully_web-expressed_writing_suffer.php#comment-21868</guid>
		<description>&lt;p&gt;i just did some tweaking of my blogger template to implement nofollow attribute in my blog.&lt;/p&gt;

&lt;p&gt;those interested may see the full code &lt;a href=&quot;http://labnol.blogspot.com/2005/01/this-blog-supports-relnofollow.html&quot; rel=&quot;nofollow&quot;&gt;here&lt;/a&gt;&lt;/p&gt;

&lt;p&gt;HTH,&lt;br /&gt;
&lt;a href=&quot;http://labnol.blogspot.com/&quot; rel=&quot;nofollow&quot;&gt;T.I.B.&lt;/a&gt;&lt;br /&gt;
&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>i just did some tweaking of my blogger template to implement nofollow attribute in my blog.</p>
<p>those interested may see the full code <a href="http://labnol.blogspot.com/2005/01/this-blog-supports-relnofollow.html" rel="nofollow">here</a></p>
<p>HTH,<br />
<a href="http://labnol.blogspot.com/" rel="nofollow">T.I.B.</a></p>
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		<title>By: alek</title>
		<link>http://battellemedia.com/archives/2005/01/updated_follow_on_no_follow_will_fully_web-expressed_writing_suffer.php#comment-21867</link>
		<dc:creator>alek</dc:creator>
		<pubDate>Fri, 21 Jan 2005 18:00:29 +0000</pubDate>
		<guid isPermaLink="false">http://battellemedia.com/archives/2005/01/updated_follow_on_no_follow_will_fully_web-expressed_writing_suffer.php#comment-21867</guid>
		<description>&lt;p&gt;FYI FWIW: Cool Firefox tweek so you can easily see if &quot;nofollow&quot; is set - put this in your UserContent.css file&lt;br /&gt;
&lt;strong&gt;&lt;br /&gt;
a[rel=&quot;nofollow&quot;]&lt;br /&gt;
{&lt;br /&gt;
    background-color: red !important;&lt;br /&gt;
    color: white !important;&lt;br /&gt;
    font-weight: bold !important;&lt;br /&gt;
    text-decoration: none !important;&lt;br /&gt;
}&lt;br /&gt;
&lt;/strong&gt;&lt;/p&gt;

&lt;p&gt;Courtesy of &lt;a href=&quot;http://blog.outer-court.com/archive/2005-01-19-n34.html&quot; rel=&quot;nofollow&quot;&gt;http://blog.outer-court.com/archive/2005-01-19-n34.html&lt;/a&gt;&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>FYI FWIW: Cool Firefox tweek so you can easily see if &#8220;nofollow&#8221; is set &#8211; put this in your UserContent.css file<br />
<strong><br />
a[rel="nofollow"]<br />
{<br />
    background-color: red !important;<br />
    color: white !important;<br />
    font-weight: bold !important;<br />
    text-decoration: none !important;<br />
}<br />
</strong></p>
<p>Courtesy of <a href="http://blog.outer-court.com/archive/2005-01-19-n34.html" rel="nofollow">http://blog.outer-court.com/archive/2005-01-19-n34.html</a></p>
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		<title>By: Seyed Razavi</title>
		<link>http://battellemedia.com/archives/2005/01/updated_follow_on_no_follow_will_fully_web-expressed_writing_suffer.php#comment-21866</link>
		<dc:creator>Seyed Razavi</dc:creator>
		<pubDate>Fri, 21 Jan 2005 01:20:56 +0000</pubDate>
		<guid isPermaLink="false">http://battellemedia.com/archives/2005/01/updated_follow_on_no_follow_will_fully_web-expressed_writing_suffer.php#comment-21866</guid>
		<description>&lt;p&gt;Oh final thought, I declare 2005 the year the web rediscovered the &quot;rel&quot; attribute.  First &quot;tags&quot;, now &quot;nofollow&quot;, may I suggest &quot;whuffie&quot; next?&lt;/p&gt;

&lt;p&gt;Finally, an non-passive authority metric can be born!  Imagine the fun, the new arguments over link whoring, virtual stock markets, discussions on power curves in whuffie currency markets and self-congratulating armchair revolutions we could have!&lt;br /&gt;
&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>Oh final thought, I declare 2005 the year the web rediscovered the &#8220;rel&#8221; attribute.  First &#8220;tags&#8221;, now &#8220;nofollow&#8221;, may I suggest &#8220;whuffie&#8221; next?</p>
<p>Finally, an non-passive authority metric can be born!  Imagine the fun, the new arguments over link whoring, virtual stock markets, discussions on power curves in whuffie currency markets and self-congratulating armchair revolutions we could have!</p>
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		<title>By: Seyed Razavi</title>
		<link>http://battellemedia.com/archives/2005/01/updated_follow_on_no_follow_will_fully_web-expressed_writing_suffer.php#comment-21865</link>
		<dc:creator>Seyed Razavi</dc:creator>
		<pubDate>Fri, 21 Jan 2005 01:12:16 +0000</pubDate>
		<guid isPermaLink="false">http://battellemedia.com/archives/2005/01/updated_follow_on_no_follow_will_fully_web-expressed_writing_suffer.php#comment-21865</guid>
		<description>&lt;p&gt;I don&#039;t think the search engine people have got it totally wrong: They have given us the beginning of annotated links (shame its only binary meta information with ill-thought out semantics but its a start).  &lt;/p&gt;

&lt;p&gt;The blog tool publishers though are full of shit when they peddle this as even a mild cure for comment spam.  Their assumption of some rational testing method (&quot;I will not spam this site for it gives no PageRank&quot;) is simply not supported by the evident behaviour.  Consider email spam for no longer available sites, referrer spam when referrers are not published, zombie spam machines with out-of-date target lists etc etc&lt;/p&gt;

&lt;p&gt;I&#039;m also wondering whether giving webmasters control over the direction of bots outside their domain is really the best way to build &quot;better&quot; search results.&lt;/p&gt;

&lt;p&gt;Consider: When discussing, say, a Nazi site people use the nofollow attribute to stop a search engine giving the site &quot;credit&quot; (PageRank or whatever).&lt;/p&gt;

&lt;p&gt;Fine, you may say - I don&#039;t want my voice to give those whom I disagree with a more visible platform.&lt;/p&gt;

&lt;p&gt;Yet, is the search engine doing us a favour by effectively censoring the counter-argument perhaps contained within that site?  &lt;/p&gt;

&lt;p&gt;Now, I&#039;ve picked an example I&#039;m sure few people will want to defend but think about it when its applied to something less universally reviled but still an (Internet) minority opinion.  &lt;/p&gt;

&lt;p&gt;Is this the beginning of the reverse- (or anti-) google bomb?  &lt;/p&gt;

&lt;p&gt;Does this also allow the head of the power curve to dictate the reality of the web by giving them an effective veto over the search engines results?  &lt;/p&gt;

&lt;p&gt;Also am I alone in finding a link you&#039;re not supposed to follow an innately funny concept?  I mean why not just kill the hyperlink or not show it all?  &lt;/p&gt;

&lt;p&gt;I&#039;m expecting the next great announcement to be &quot;Spam Problem Solved: Internet Shuts Down.&quot;&lt;br /&gt;
&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>I don&#8217;t think the search engine people have got it totally wrong: They have given us the beginning of annotated links (shame its only binary meta information with ill-thought out semantics but its a start).  </p>
<p>The blog tool publishers though are full of shit when they peddle this as even a mild cure for comment spam.  Their assumption of some rational testing method (&#8220;I will not spam this site for it gives no PageRank&#8221;) is simply not supported by the evident behaviour.  Consider email spam for no longer available sites, referrer spam when referrers are not published, zombie spam machines with out-of-date target lists etc etc</p>
<p>I&#8217;m also wondering whether giving webmasters control over the direction of bots outside their domain is really the best way to build &#8220;better&#8221; search results.</p>
<p>Consider: When discussing, say, a Nazi site people use the nofollow attribute to stop a search engine giving the site &#8220;credit&#8221; (PageRank or whatever).</p>
<p>Fine, you may say &#8211; I don&#8217;t want my voice to give those whom I disagree with a more visible platform.</p>
<p>Yet, is the search engine doing us a favour by effectively censoring the counter-argument perhaps contained within that site?  </p>
<p>Now, I&#8217;ve picked an example I&#8217;m sure few people will want to defend but think about it when its applied to something less universally reviled but still an (Internet) minority opinion.  </p>
<p>Is this the beginning of the reverse- (or anti-) google bomb?  </p>
<p>Does this also allow the head of the power curve to dictate the reality of the web by giving them an effective veto over the search engines results?  </p>
<p>Also am I alone in finding a link you&#8217;re not supposed to follow an innately funny concept?  I mean why not just kill the hyperlink or not show it all?  </p>
<p>I&#8217;m expecting the next great announcement to be &#8220;Spam Problem Solved: Internet Shuts Down.&#8221;</p>
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		<title>By: David Smith</title>
		<link>http://battellemedia.com/archives/2005/01/updated_follow_on_no_follow_will_fully_web-expressed_writing_suffer.php#comment-21864</link>
		<dc:creator>David Smith</dc:creator>
		<pubDate>Thu, 20 Jan 2005 22:04:58 +0000</pubDate>
		<guid isPermaLink="false">http://battellemedia.com/archives/2005/01/updated_follow_on_no_follow_will_fully_web-expressed_writing_suffer.php#comment-21864</guid>
		<description>&lt;p&gt;John,&lt;/p&gt;

&lt;p&gt;Your &lt;a href=&quot;http://battellemedia.com/archives/001198.php#9369&quot; rel=&quot;nofollow&quot;&gt;reply to M</description>
		<content:encoded><![CDATA[<p>John,</p>
<p>Your <a href="http://battellemedia.com/archives/001198.php#9369" rel="nofollow">reply to M</a></p>
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		<title>By: John Battelle</title>
		<link>http://battellemedia.com/archives/2005/01/updated_follow_on_no_follow_will_fully_web-expressed_writing_suffer.php#comment-21863</link>
		<dc:creator>John Battelle</dc:creator>
		<pubDate>Thu, 20 Jan 2005 16:13:29 +0000</pubDate>
		<guid isPermaLink="false">http://battellemedia.com/archives/2005/01/updated_follow_on_no_follow_will_fully_web-expressed_writing_suffer.php#comment-21863</guid>
		<description>&lt;p&gt;I clearly am not communicating well Monica, sorry. It&#039;s not all about getting PageRank. But it is somewhat about attention and being found. We&#039;re building a linked conversation, as you noted. It&#039;d be wrong to undervalue that conversation, just as it&#039;d be wrong to overvalue it. I&#039;m hoping for a balance. &lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>I clearly am not communicating well Monica, sorry. It&#8217;s not all about getting PageRank. But it is somewhat about attention and being found. We&#8217;re building a linked conversation, as you noted. It&#8217;d be wrong to undervalue that conversation, just as it&#8217;d be wrong to overvalue it. I&#8217;m hoping for a balance. </p>
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		<title>By: Anonymous</title>
		<link>http://battellemedia.com/archives/2005/01/updated_follow_on_no_follow_will_fully_web-expressed_writing_suffer.php#comment-21862</link>
		<dc:creator>Anonymous</dc:creator>
		<pubDate>Thu, 20 Jan 2005 15:49:05 +0000</pubDate>
		<guid isPermaLink="false">http://battellemedia.com/archives/2005/01/updated_follow_on_no_follow_will_fully_web-expressed_writing_suffer.php#comment-21862</guid>
		<description>&lt;p&gt;Hello John,&lt;br /&gt;
I understand your worry for the ecology of the net and all your considerations seem to be very logic, but pardon me for might be sounding naive, but i was shocked to ear that:&lt;/p&gt;

&lt;p&gt;&quot;If as a commentator on someone&#039;s blog, you know that you&#039;re spending ten, twenty, or more minutes crafting a response, and that response - because it lives in someone&#039;s comments field - will be ignored by the conferrers of future societal attention (ie - search indexes) - then I can imagine many folks will simply avoid writing thoughtful responses in comemnts altogether. Instead, they&#039;ll post on their own site. It seems that one of the things No Follow will do - subtley or not - is discourage active and intelligent dialog on a post. That is not, to my mind, a good thing.&quot;&lt;/p&gt;

&lt;p&gt;Is that what this global conversation for you (and others, relying on their comments) was all the time? Participating for the benefit of PageRank? Audiences? Maybe for that sake i should have posted in my blog, or maybe i should speek only according to a market strategy for myself, or maybe what i thought since the begining was all wrong. I tought that we were all being part of a global conversation, extending ideas, making connections to exchange views, to grow and foster ideas, to learn...&lt;/p&gt;

&lt;p&gt;Guess i must have misunderstand what you have explained, guess i have it all wrong... and if that is so, i&#039;m glad.&lt;/p&gt;

&lt;p&gt;One of your long time readers,&lt;/p&gt;

&lt;p&gt;M</description>
		<content:encoded><![CDATA[<p>Hello John,<br />
I understand your worry for the ecology of the net and all your considerations seem to be very logic, but pardon me for might be sounding naive, but i was shocked to ear that:</p>
<p>&#8220;If as a commentator on someone&#8217;s blog, you know that you&#8217;re spending ten, twenty, or more minutes crafting a response, and that response &#8211; because it lives in someone&#8217;s comments field &#8211; will be ignored by the conferrers of future societal attention (ie &#8211; search indexes) &#8211; then I can imagine many folks will simply avoid writing thoughtful responses in comemnts altogether. Instead, they&#8217;ll post on their own site. It seems that one of the things No Follow will do &#8211; subtley or not &#8211; is discourage active and intelligent dialog on a post. That is not, to my mind, a good thing.&#8221;</p>
<p>Is that what this global conversation for you (and others, relying on their comments) was all the time? Participating for the benefit of PageRank? Audiences? Maybe for that sake i should have posted in my blog, or maybe i should speek only according to a market strategy for myself, or maybe what i thought since the begining was all wrong. I tought that we were all being part of a global conversation, extending ideas, making connections to exchange views, to grow and foster ideas, to learn&#8230;</p>
<p>Guess i must have misunderstand what you have explained, guess i have it all wrong&#8230; and if that is so, i&#8217;m glad.</p>
<p>One of your long time readers,</p>
<p>M</p>
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		<title>By: Scott Rafer</title>
		<link>http://battellemedia.com/archives/2005/01/updated_follow_on_no_follow_will_fully_web-expressed_writing_suffer.php#comment-21861</link>
		<dc:creator>Scott Rafer</dc:creator>
		<pubDate>Thu, 20 Jan 2005 07:42:49 +0000</pubDate>
		<guid isPermaLink="false">http://battellemedia.com/archives/2005/01/updated_follow_on_no_follow_will_fully_web-expressed_writing_suffer.php#comment-21861</guid>
		<description>&lt;p&gt;John, I think that the nofollow effort falls somewhere between your second and third gut reactions as listed, and that the cure might lead to much worse diseases. However, whether nofollow fails or not, trackback spam is going to be a real hassle. Some jerk is going to set up a Trackback ping server offshore and loft a few million erroneous pings into the system a day and just make everyone turn it off. It&#039;d be cheap and simple.&lt;/p&gt;

&lt;p&gt;Separately, I wouldn&#039;t worry about &quot;post-PageRank relevance schema.&quot; We all have to come back by and re-crawl this stuff to use it anyway. The truly post-PageRank crowd will capture the nofollow tag, use it as information, and crawl what lives behind the link anyway.&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>John, I think that the nofollow effort falls somewhere between your second and third gut reactions as listed, and that the cure might lead to much worse diseases. However, whether nofollow fails or not, trackback spam is going to be a real hassle. Some jerk is going to set up a Trackback ping server offshore and loft a few million erroneous pings into the system a day and just make everyone turn it off. It&#8217;d be cheap and simple.</p>
<p>Separately, I wouldn&#8217;t worry about &#8220;post-PageRank relevance schema.&#8221; We all have to come back by and re-crawl this stuff to use it anyway. The truly post-PageRank crowd will capture the nofollow tag, use it as information, and crawl what lives behind the link anyway.</p>
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