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	<title>Comments on: Googler Blogs, Then UnBlogs &#8211; Updated</title>
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	<description>Thoughts on the intersection of search, media, technology, and more.</description>
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		<title>By: ingilizce tercuman</title>
		<link>http://battellemedia.com/archives/2005/01/googler_blogs_then_unblogs_-_updated.php#comment-21796</link>
		<dc:creator>ingilizce tercuman</dc:creator>
		<pubDate>Sun, 05 Aug 2007 01:05:17 +0000</pubDate>
		<guid isPermaLink="false">http://battellemedia.com/archives/2005/01/googler_blogs_then_unblogs_-_updated.php#comment-21796</guid>
		<description>&lt;p&gt;Just to say I read the blog while it was still up, and the second Yahoo cache link is a complete record of how the blog was yesterday night...&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>Just to say I read the blog while it was still up, and the second Yahoo cache link is a complete record of how the blog was yesterday night&#8230;</p>
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		<title>By: localudal</title>
		<link>http://battellemedia.com/archives/2005/01/googler_blogs_then_unblogs_-_updated.php#comment-21795</link>
		<dc:creator>localudal</dc:creator>
		<pubDate>Thu, 15 Dec 2005 02:05:00 +0000</pubDate>
		<guid isPermaLink="false">http://battellemedia.com/archives/2005/01/googler_blogs_then_unblogs_-_updated.php#comment-21795</guid>
		<description>&lt;p&gt;you don&#039;t need to be a google employee to get smashed. Take me with my blog &lt;a href=&quot;http://goolocalizations.blogspot.com.&quot; rel=&quot;nofollow&quot;&gt;http://goolocalizations.blogspot.com.&lt;/a&gt; When discussing some blatant mistakes in google localizations, I used a word &#039;Schmoogle&#039; (couldn&#039;t upload a &#039;Schmoogle&#039; gif into blogger, but it&#039;s OK, too late to complain) My blog was getting like 10 to 30 cents a day of AdSense impressions, it was so invisible. But everything ended when it was mentioned and linked at Linux Today. Now I&#039;m getting 3 to 5 times more visits, and exactly $0.00 every day.&lt;/p&gt;

&lt;p&gt;BTW, Yahoo index referred above is empty&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>you don&#8217;t need to be a google employee to get smashed. Take me with my blog <a href="http://goolocalizations.blogspot.com." rel="nofollow"></a><a href="http://goolocalizations.blogspot.com" rel="nofollow">http://goolocalizations.blogspot.com</a>. When discussing some blatant mistakes in google localizations, I used a word &#8216;Schmoogle&#8217; (couldn&#8217;t upload a &#8216;Schmoogle&#8217; gif into blogger, but it&#8217;s OK, too late to complain) My blog was getting like 10 to 30 cents a day of AdSense impressions, it was so invisible. But everything ended when it was mentioned and linked at Linux Today. Now I&#8217;m getting 3 to 5 times more visits, and exactly $0.00 every day.</p>
<p>BTW, Yahoo index referred above is empty</p>
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		<title>By: Harry</title>
		<link>http://battellemedia.com/archives/2005/01/googler_blogs_then_unblogs_-_updated.php#comment-21794</link>
		<dc:creator>Harry</dc:creator>
		<pubDate>Fri, 28 Jan 2005 00:09:59 +0000</pubDate>
		<guid isPermaLink="false">http://battellemedia.com/archives/2005/01/googler_blogs_then_unblogs_-_updated.php#comment-21794</guid>
		<description>&lt;p&gt;John,  It&#039;s true that Google doesn&#039;t index Blogger sites very quickly, and yet curiously, Yahoo! does.  My blog site, beereditor.blogspot.com, which gets fairly good traffic since it links from my main site (beernet.com), is still not indexed by Google and it&#039;s been up for several months, yet Yahoo! picked it up right away.  Just FYI.... love your site, very informative. Harry&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>John,  It&#8217;s true that Google doesn&#8217;t index Blogger sites very quickly, and yet curiously, Yahoo! does.  My blog site, beereditor.blogspot.com, which gets fairly good traffic since it links from my main site (beernet.com), is still not indexed by Google and it&#8217;s been up for several months, yet Yahoo! picked it up right away.  Just FYI&#8230;. love your site, very informative. Harry</p>
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		<title>By: Slashdotter</title>
		<link>http://battellemedia.com/archives/2005/01/googler_blogs_then_unblogs_-_updated.php#comment-21793</link>
		<dc:creator>Slashdotter</dc:creator>
		<pubDate>Thu, 27 Jan 2005 15:41:21 +0000</pubDate>
		<guid isPermaLink="false">http://battellemedia.com/archives/2005/01/googler_blogs_then_unblogs_-_updated.php#comment-21793</guid>
		<description>&lt;p&gt;hey Wally - he used to work for Microsoft. I guess &quot;self important jerkdom&quot; is common trait amongst that lot.&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>hey Wally &#8211; he used to work for Microsoft. I guess &#8220;self important jerkdom&#8221; is common trait amongst that lot.</p>
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		<title>By: Wally</title>
		<link>http://battellemedia.com/archives/2005/01/googler_blogs_then_unblogs_-_updated.php#comment-21792</link>
		<dc:creator>Wally</dc:creator>
		<pubDate>Thu, 27 Jan 2005 12:05:06 +0000</pubDate>
		<guid isPermaLink="false">http://battellemedia.com/archives/2005/01/googler_blogs_then_unblogs_-_updated.php#comment-21792</guid>
		<description>&lt;p&gt;Look, he&#039;s just some self-important jerk who thought it was ok to discuss his employers business and compensation policies in public a few hours after all the non-disclosure stuff was explained to him (&#039;boring presentation&#039; as he described it). He got the smack he deserved, and was lucky to still keep his job.&lt;/p&gt;

&lt;p&gt;Employers deserve  loyalty from their employees, who should leave if they don&#039;t like it. Within legal bounds of course, nothing wrong with whistle blowing on safety/corruption/discrimination grounds, but that doesn&#039;t apply here.&lt;/p&gt;

&lt;p&gt;W.&lt;br /&gt;
&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>Look, he&#8217;s just some self-important jerk who thought it was ok to discuss his employers business and compensation policies in public a few hours after all the non-disclosure stuff was explained to him (&#8216;boring presentation&#8217; as he described it). He got the smack he deserved, and was lucky to still keep his job.</p>
<p>Employers deserve  loyalty from their employees, who should leave if they don&#8217;t like it. Within legal bounds of course, nothing wrong with whistle blowing on safety/corruption/discrimination grounds, but that doesn&#8217;t apply here.</p>
<p>W.</p>
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		<title>By: Scott</title>
		<link>http://battellemedia.com/archives/2005/01/googler_blogs_then_unblogs_-_updated.php#comment-21791</link>
		<dc:creator>Scott</dc:creator>
		<pubDate>Thu, 27 Jan 2005 11:55:02 +0000</pubDate>
		<guid isPermaLink="false">http://battellemedia.com/archives/2005/01/googler_blogs_then_unblogs_-_updated.php#comment-21791</guid>
		<description>&lt;p&gt;Just speculating, of course, but to expand on what GOOG may have been concerned about, and to answer the question asked above, &quot;It (sic) this really important?&quot;, from Reg FD:&lt;/p&gt;

&lt;p&gt;&quot;The final regulation, like the proposal, applies to disclosures of &quot;material nonpublic&quot; information about the issuer or its securities. The regulation does not define the terms &quot;material&quot; and &quot;nonpublic,&quot; but relies on existing definitions of these terms established in the case law. Information is material if &quot;there is a substantial likelihood that a reasonable shareholder would consider it important&quot; in making an investment decision.38 To fulfill the materiality requirement, there must be a substantial likelihood that a fact &quot;would have been viewed by the reasonable investor as having significantly altered the &#039;total mix&#039; of information made available.&quot;39 Information is nonpublic if it has not been disseminated in a manner making it available to investors generally.&quot;&lt;/p&gt;

&lt;p&gt;Clearly, there is &quot;a substantial likelihood&quot; that a &quot;reasonable shareholder&quot; would consider what Mark disclosed in his blog to be important.&lt;/p&gt;

&lt;p&gt;Further, from Reg FD:&lt;/p&gt;

&lt;p&gt;&quot;Under Rule 100(a)(2), when an issuer makes a covered non-intentional disclosure of material nonpublic information, it is required to make public disclosure promptly. As proposed, Rule 101(d) defined &quot;promptly&quot; to mean &quot;as soon as reasonably practicable&quot; (but no later than 24 hours) after a senior official of the issuer learns of the disclosure and knows (or is reckless in not knowing) that the information disclosed was both material and non-public. &quot;Senior official&quot; was defined in the proposal as any executive officer of the issuer, any director of the issuer, any investor relations officer or public relations officer, or any employee possessing equivalent functions.&quot;&lt;/p&gt;

&lt;p&gt;And to those who may think, &quot;But, he&#039;s just a regular employee...it&#039;s not like he&#039;s the CEO or CFO,&quot; I offer this:&lt;/p&gt;

&lt;p&gt;&quot;An issuer&#039;s officers, directors, and other employees are subject to duties of trust and confidence and face insider trading liability if they trade or tip.&quot;&lt;/p&gt;

&lt;p&gt;Maybe it&#039;s much ado about nothing (although, I suspect more than a few hedge funds would disagree), but I&#039;ll bet GOOG ran up some legal fees the last few days.&lt;br /&gt;
&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>Just speculating, of course, but to expand on what GOOG may have been concerned about, and to answer the question asked above, &#8220;It (sic) this really important?&#8221;, from Reg FD:</p>
<p>&#8220;The final regulation, like the proposal, applies to disclosures of &#8220;material nonpublic&#8221; information about the issuer or its securities. The regulation does not define the terms &#8220;material&#8221; and &#8220;nonpublic,&#8221; but relies on existing definitions of these terms established in the case law. Information is material if &#8220;there is a substantial likelihood that a reasonable shareholder would consider it important&#8221; in making an investment decision.38 To fulfill the materiality requirement, there must be a substantial likelihood that a fact &#8220;would have been viewed by the reasonable investor as having significantly altered the &#8216;total mix&#8217; of information made available.&#8221;39 Information is nonpublic if it has not been disseminated in a manner making it available to investors generally.&#8221;</p>
<p>Clearly, there is &#8220;a substantial likelihood&#8221; that a &#8220;reasonable shareholder&#8221; would consider what Mark disclosed in his blog to be important.</p>
<p>Further, from Reg FD:</p>
<p>&#8220;Under Rule 100(a)(2), when an issuer makes a covered non-intentional disclosure of material nonpublic information, it is required to make public disclosure promptly. As proposed, Rule 101(d) defined &#8220;promptly&#8221; to mean &#8220;as soon as reasonably practicable&#8221; (but no later than 24 hours) after a senior official of the issuer learns of the disclosure and knows (or is reckless in not knowing) that the information disclosed was both material and non-public. &#8220;Senior official&#8221; was defined in the proposal as any executive officer of the issuer, any director of the issuer, any investor relations officer or public relations officer, or any employee possessing equivalent functions.&#8221;</p>
<p>And to those who may think, &#8220;But, he&#8217;s just a regular employee&#8230;it&#8217;s not like he&#8217;s the CEO or CFO,&#8221; I offer this:</p>
<p>&#8220;An issuer&#8217;s officers, directors, and other employees are subject to duties of trust and confidence and face insider trading liability if they trade or tip.&#8221;</p>
<p>Maybe it&#8217;s much ado about nothing (although, I suspect more than a few hedge funds would disagree), but I&#8217;ll bet GOOG ran up some legal fees the last few days.</p>
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		<title>By: Scott</title>
		<link>http://battellemedia.com/archives/2005/01/googler_blogs_then_unblogs_-_updated.php#comment-21790</link>
		<dc:creator>Scott</dc:creator>
		<pubDate>Thu, 27 Jan 2005 11:16:05 +0000</pubDate>
		<guid isPermaLink="false">http://battellemedia.com/archives/2005/01/googler_blogs_then_unblogs_-_updated.php#comment-21790</guid>
		<description>&lt;p&gt;The problem may be that what he divulged publicly on his blog, even if vague, may have more widespread disclosure implications due to Reg FD. The bottom line is that if inside information is disclosed in any way to any one in the &quot;public,&quot; whether accidentally, inadvertantltly, or ignorantly, then the company is required to publicly disclose the information to *everyone* in the &quot;public.&quot; I can now imagine the lawyers at GOOG furiously trying to determine just how much detail they might now have to publicly disclose (in a press release/SEC filing?) to provide &quot;fair disclosure.&quot;&lt;/p&gt;

&lt;p&gt;As I posted in another blog on this issue:&lt;/p&gt;

&lt;p&gt;&quot;So, here&#039;s where it gets interesting: was the information too revealing (and if so, the implication may be that GOOG is a screaming buy even at it&#039;s current lofty price) or were they just concerned that he talked about things that shouldn&#039;t have been publicly discussed (perhaps, for regulatory or competitive reasons), even if they were &#039;vague?&#039;&quot;&lt;/p&gt;

&lt;p&gt;I agree with one of the other posts: he should have paid more attention during the HR briefing.&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>The problem may be that what he divulged publicly on his blog, even if vague, may have more widespread disclosure implications due to Reg FD. The bottom line is that if inside information is disclosed in any way to any one in the &#8220;public,&#8221; whether accidentally, inadvertantltly, or ignorantly, then the company is required to publicly disclose the information to *everyone* in the &#8220;public.&#8221; I can now imagine the lawyers at GOOG furiously trying to determine just how much detail they might now have to publicly disclose (in a press release/SEC filing?) to provide &#8220;fair disclosure.&#8221;</p>
<p>As I posted in another blog on this issue:</p>
<p>&#8220;So, here&#8217;s where it gets interesting: was the information too revealing (and if so, the implication may be that GOOG is a screaming buy even at it&#8217;s current lofty price) or were they just concerned that he talked about things that shouldn&#8217;t have been publicly discussed (perhaps, for regulatory or competitive reasons), even if they were &#8216;vague?&#8217;&#8221;</p>
<p>I agree with one of the other posts: he should have paid more attention during the HR briefing.</p>
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		<title>By: Nathan Weinberg</title>
		<link>http://battellemedia.com/archives/2005/01/googler_blogs_then_unblogs_-_updated.php#comment-21789</link>
		<dc:creator>Nathan Weinberg</dc:creator>
		<pubDate>Thu, 27 Jan 2005 03:48:18 +0000</pubDate>
		<guid isPermaLink="false">http://battellemedia.com/archives/2005/01/googler_blogs_then_unblogs_-_updated.php#comment-21789</guid>
		<description>&lt;p&gt;Its ironic.  The blog is on Google&#039;s own service, but because Google wants to give Blogger no unfair advantage, it never got indexed.  Meanwhile Yahoo did index it, because, since MyYahoo has an RSS reader, it gets blogs indexed faster.&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>Its ironic.  The blog is on Google&#8217;s own service, but because Google wants to give Blogger no unfair advantage, it never got indexed.  Meanwhile Yahoo did index it, because, since MyYahoo has an RSS reader, it gets blogs indexed faster.</p>
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		<title>By: John</title>
		<link>http://battellemedia.com/archives/2005/01/googler_blogs_then_unblogs_-_updated.php#comment-21788</link>
		<dc:creator>John</dc:creator>
		<pubDate>Thu, 27 Jan 2005 00:02:29 +0000</pubDate>
		<guid isPermaLink="false">http://battellemedia.com/archives/2005/01/googler_blogs_then_unblogs_-_updated.php#comment-21788</guid>
		<description>&lt;p&gt;Comparing the Yahoo cache (the &quot;even more&quot; link) with the curent version of the blog, what he removed is this (suggests a new product in 2005, in the lines of gmail and google groups):&lt;/p&gt;

&lt;p&gt;&quot; they started off the day with a financials presentation, which was actually quite      &lt;br /&gt;
interesting. of course, i understand that they obviously will put a positive spin on    &lt;br /&gt;
everything, but the weight of the raw numbers is undeniable. both google&#039;s profits      &lt;br /&gt;
and revenue are growing at an unprecedented rate even while they are increasing         &lt;br /&gt;
their expenditures on capital and human resources. not to mention that google has       &lt;br /&gt;
been primarily focused on the u.s. market and is now turning their full attention to    &lt;br /&gt;
the global marketplace.                                                                 &lt;br /&gt;
                                                                                        &lt;br /&gt;
 so after the interesting financials, the products team gave presentations reviewing    &lt;br /&gt;
product performance in 2004 and giving sneak peeks of the products we&#039;ll unveil in      &lt;br /&gt;
2005. if you guys thought gmail and google groups were cool, you ain&#039;t seen nothing     &lt;br /&gt;
yet!&quot;&lt;br /&gt;
&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>Comparing the Yahoo cache (the &#8220;even more&#8221; link) with the curent version of the blog, what he removed is this (suggests a new product in 2005, in the lines of gmail and google groups):</p>
<p>&#8221; they started off the day with a financials presentation, which was actually quite      <br />
interesting. of course, i understand that they obviously will put a positive spin on    <br />
everything, but the weight of the raw numbers is undeniable. both google&#8217;s profits      <br />
and revenue are growing at an unprecedented rate even while they are increasing         <br />
their expenditures on capital and human resources. not to mention that google has       <br />
been primarily focused on the u.s. market and is now turning their full attention to    <br />
the global marketplace.                                                                 </p>
<p> so after the interesting financials, the products team gave presentations reviewing    <br />
product performance in 2004 and giving sneak peeks of the products we&#8217;ll unveil in      <br />
2005. if you guys thought gmail and google groups were cool, you ain&#8217;t seen nothing     <br />
yet!&#8221;</p>
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		<title>By: pb</title>
		<link>http://battellemedia.com/archives/2005/01/googler_blogs_then_unblogs_-_updated.php#comment-21787</link>
		<dc:creator>pb</dc:creator>
		<pubDate>Wed, 26 Jan 2005 21:49:57 +0000</pubDate>
		<guid isPermaLink="false">http://battellemedia.com/archives/2005/01/googler_blogs_then_unblogs_-_updated.php#comment-21787</guid>
		<description>&lt;p&gt;The posts are back up, btw.&lt;/p&gt;

&lt;p&gt;If a URL goes from having some HTMl to having no HTML, does Google still conside rthe URL to have th first set of HTML? Is itpossible that the blogger didn&#039;t even request that the Google cache be cleared but that the cache cleared itself?&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>The posts are back up, btw.</p>
<p>If a URL goes from having some HTMl to having no HTML, does Google still conside rthe URL to have th first set of HTML? Is itpossible that the blogger didn&#8217;t even request that the Google cache be cleared but that the cache cleared itself?</p>
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