Comments on: Yahoo Local: Who Needs the Yellow Pages? http://battellemedia.com/archives/2004/12/yahoo_local_who_needs_the_yellow_pages.php?utm_source=rss&utm_medium=rss&utm_campaign=yahoo_local_who_needs_the_yellow_pages Thoughts on the intersection of search, media, technology, and more. Tue, 18 Jun 2013 07:17:00 +0000 hourly 1 http://wordpress.org/?v=3.4.1 By: Neville http://battellemedia.com/archives/2004/12/yahoo_local_who_needs_the_yellow_pages.php#comment-22397 Neville Thu, 09 Dec 2004 22:23:35 +0000 http://battellemedia.com/archives/2004/12/yahoo_local_who_needs_the_yellow_pages.php#comment-22397 <p>I was in rural France for several weeks this summer (sorry). I was amazed to discover how many people, from guest house owners to artists to olive oil growers, etc. all had one urgent question they wanted answered the minute they found out I was from California and had something to do with the internet.</p> <p>That question was invariably "how can I get more visibility for my small business on the web?" </p> <p>These people no longer need persuading. Literally all they wanted to know was who could they send their money to, to get a result. This, remember, is in a rural French backwater.</p> <p>The global revenue potential of this, the pent-up demand, is truly immense.</p> I was in rural France for several weeks this summer (sorry). I was amazed to discover how many people, from guest house owners to artists to olive oil growers, etc. all had one urgent question they wanted answered the minute they found out I was from California and had something to do with the internet.

That question was invariably “how can I get more visibility for my small business on the web?”

These people no longer need persuading. Literally all they wanted to know was who could they send their money to, to get a result. This, remember, is in a rural French backwater.

The global revenue potential of this, the pent-up demand, is truly immense.

]]>