Comments on: Froogle's Product Reviews

By: sean

sean — Mon, 20 Dec 2004 21:11:43 +0000

I have been collecting review resources and other comparison shopping tools at the category level, due in part to being slightly less technical than Google. Yet if Froogle can keep innovating at the lower levels, it would be fun to watch and it could have huge implications.

By: John Battelle

John Battelle — Fri, 17 Dec 2004 22:06:17 +0000

Allow me to – as ever – clarify. I meant jumping their own shark, really, as Google has been pretty adamant about not taking money for directly selling stuff. In other words, I sense they think *they* would be jumping the shark if they did it. Sigh. I really need to be more specific. But I’m often not. Sorry to all.

By: Andrew Goodman

Andrew Goodman — Fri, 17 Dec 2004 21:59:05 +0000

I wonder if that's the first time in recorded history someone has equated turning a profit with jumping the shark.

I like the idea of the reviews. That's surely what the web can offer that the offline world could not - context.

So all in all I can't say I agree with the sceptical assessment on this one. ("Vigs"?)

By: Ross Stapleton-Gray

Ross Stapleton-Gray — Fri, 17 Dec 2004 18:47:35 +0000

I'd like to again mention the CommerceNet white paper on leveraging product codes for Internet commerce; as product codes become more useful as unique identifiers, I think we'll see a shift from "search" to a more automated "find" model for access to information about things, both from "the horse's mouth" (e.g., Panasonic's own description, technical specs, etc., for its DVD player) and from 3rd parties (e.g., one could access Epinions.com via a web services API, using the product's UPC as the key).

This latter is aspect is particularly intriguing, as then anyone could get into the business of creating review content, say, and syndicating it, letting markets drive bad (i.e., inaccurate) reviews out of the market, and rewarding those who write good ones.

And we should also expect to see retailers able to publish availability... one could announce willingness to sell an item by pushing (e.g., to shopping aggregators, or, alternatively, they could do the pulling) pairs of (item/price), where "item" is that canonical product code. Coupled with the store's geocoordinates, that would allow for a highly automated, "Where can I get this thing most readily/cheaply/quickly?"

By: Meredyth Masterson

Meredyth Masterson — Fri, 17 Dec 2004 18:19:27 +0000

I was wondering if you had any information on the number of visitors your site recieves per month. I can be reached via e-mail or at (415)318-4046