Comments on: You Are What You Index http://battellemedia.com/archives/2004/11/you_are_what_you_index.php?utm_source=rss&utm_medium=rss&utm_campaign=you_are_what_you_index Thoughts on the intersection of search, media, technology, and more. Tue, 18 Jun 2013 07:17:00 +0000 hourly 1 http://wordpress.org/?v=3.4.1 By: aaron wall http://battellemedia.com/archives/2004/11/you_are_what_you_index.php#comment-22643 aaron wall Tue, 09 Nov 2004 22:08:28 +0000 http://battellemedia.com/archives/2004/11/you_are_what_you_index.php#comment-22643 <p>This has been going on for a great while now. Most of the time it occurs accidentally (as Jeremy Z pointed out), but few people actually do much to safeguard their names. It is really easy to rank for others names. About a month ago Danny Sullivan coined the term <a href="http://forums.searchenginewatch.com/showthread.php?t=2111" rel="nofollow">Namebombing</a> to describe this effect.</p> This has been going on for a great while now. Most of the time it occurs accidentally (as Jeremy Z pointed out), but few people actually do much to safeguard their names. It is really easy to rank for others names. About a month ago Danny Sullivan coined the term Namebombing to describe this effect.

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