free html hit counter When You Search For Stocks On Google... - John Battelle's Search Blog

When You Search For Stocks On Google…

By - November 23, 2004

yuahoogogle…you get Yahoo Finance results. (You can also tab through to, MSN and others, but I’d wager no one does). Now, we all know this, and it’s been this way for quite a while. But while I was in New York today I had the chance to speak with Gordon Crovitz, who runs the electronic arm of Dow Jones, including the And in conversation the question came up – why does Yahoo Finance come up first? Was it a business development deal? An algorithmic decision (perhaps it’s the most popular site for stock quote searches?) A vestige of an earlier time when someone just coded it that way, liked Yahoo, and there you have it?

Clearly, Dow Jones would love for that stock quote search to end up on, oh, perhaps its new Marketwatch site. And, come to think of it, there are any number of sites that would like to have the lucrative traffic which these kind of structured Google searches dole out. So it made me wonder, what is the criteria by which this decision was made? I’ve lobbed a call into big G and big Y to find out, but in the meantime, do any of you have an explanation? The answer has some implications as to how Google and other search engines might interact with media and content players in the future.

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4 thoughts on “When You Search For Stocks On Google…

  1. holly t says:

    could it be that yahoo simply is the most popular finance site around in terms of the actual number of hits it gets?

    yahoo finance is the backend for the site (when you look up a stock you are sent to yahoo data) and i suspect the yahoo finance engine supplies the information for many others sites whether or not we realize that this is where our data is coming from…

    so my question is…. do you get credit on google for supplying the data?

  2. Ian Kennedy says:

    I think there’s something more at work here b/c there’s a specific icon in place to indicate that there’s financial data avaialbe. Note that this only works on North American tickers on the US Google site. While Yahoo comes up as a first hit on for a Japanese ticker (try 6501.T for Hitachi), it doesn’t have the icon.

    Ironically, I notice that not all tickers work. The symbol for Dow Jones (DJ) doesn’t give you the icon so maybe there is some logic that trumps any affiliate arrangement that might be in place?

  3. joe says:

    i figured it was because yahoo is “neutral” and objective – not in the finance industry