It’s the last day of the Wall St. Journal’s free week, so I’ll point to its coverage of this story: “AOL Plans Service to Scour Internet for Travel Deals.” Yahoo has already made its intentions known in this space, and for my money, it’s only a matter of time before Google does as well.
America Online plans to enter the crowded online travel market early next year with a free service it claims will search dozens of Web sites for the best deals.
The move raises the profile of the new travel search-engine space. At least half a dozen sites, most of them launched in the past year, scour online travel agencies and Web sites of hotels, airlines and car-rental companies to find the best deals. AOL will work with closely held Kayak Software Corp., which launched a bare-bones airfare search in May at kayak.com.