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Point-To TV

By - October 21, 2004

TVAs I was reading Fred’s post on Digital TV, it reminded me of the recent Jon Stewart/Crossfire phenomenon (see here for more if this is news to you). As I’ve pointed out lately with regard to print, the same goes for TV: You don’t want to make “Must See TV” – you want to make “Must Point To TV”. Television will be driven by the conversation, just as will print.

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