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	<title>Comments on: Om Finds Another Yahoo/Google Patent?</title>
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	<link>http://battellemedia.com/archives/2004/10/om_finds_another_yahoogoogle_patent.php?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=om_finds_another_yahoogoogle_patent</link>
	<description>Thoughts on the intersection of search, media, technology, and more.</description>
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		<title>By: carisoprodol</title>
		<link>http://battellemedia.com/archives/2004/10/om_finds_another_yahoogoogle_patent.php#comment-22935</link>
		<dc:creator>carisoprodol</dc:creator>
		<pubDate>Thu, 09 Feb 2006 22:58:29 +0000</pubDate>
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		<title>By: buy viagra</title>
		<link>http://battellemedia.com/archives/2004/10/om_finds_another_yahoogoogle_patent.php#comment-22934</link>
		<dc:creator>buy viagra</dc:creator>
		<pubDate>Thu, 09 Feb 2006 03:43:34 +0000</pubDate>
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		<title>By: Madan</title>
		<link>http://battellemedia.com/archives/2004/10/om_finds_another_yahoogoogle_patent.php#comment-22933</link>
		<dc:creator>Madan</dc:creator>
		<pubDate>Sun, 03 Oct 2004 05:45:39 +0000</pubDate>
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		<description>&lt;p&gt;Just went through the patent and at the face of it, it looks like that the interesting differentiation is the &quot;maintaining a master set of search terms in the database&quot; this to me is very close to the &lt;a href=&quot;http://inventory.overture.com/d/searchinventory/suggestion/&quot; rel=&quot;nofollow&quot;&gt;Overture Search Term Suggestion Tool&lt;/a&gt;. &lt;/p&gt;

&lt;p&gt;So possibly this patent does not constitute a threat to Google or any other search player because Google apparently does not use a masterdatabase of search terms - it seems in their technology search terms are read dynamically (although they might be using master database to understand the spelling variation, but that database most probably goes to create an algorithm to predict spelling variants).&lt;/p&gt;

&lt;p&gt;It would be interesting to watch how the legalities of this battle play out?&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>Just went through the patent and at the face of it, it looks like that the interesting differentiation is the &#8220;maintaining a master set of search terms in the database&#8221; this to me is very close to the <a href="http://inventory.overture.com/d/searchinventory/suggestion/" rel="nofollow">Overture Search Term Suggestion Tool</a>. </p>
<p>So possibly this patent does not constitute a threat to Google or any other search player because Google apparently does not use a masterdatabase of search terms &#8211; it seems in their technology search terms are read dynamically (although they might be using master database to understand the spelling variation, but that database most probably goes to create an algorithm to predict spelling variants).</p>
<p>It would be interesting to watch how the legalities of this battle play out?</p>
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	<item>
		<title>By: Lamer</title>
		<link>http://battellemedia.com/archives/2004/10/om_finds_another_yahoogoogle_patent.php#comment-22932</link>
		<dc:creator>Lamer</dc:creator>
		<pubDate>Sat, 02 Oct 2004 20:29:56 +0000</pubDate>
		<guid isPermaLink="false">http://battellemedia.com/archives/2004/10/om_finds_another_yahoogoogle_patent.php#comment-22932</guid>
		<description>&lt;p&gt;&lt;br /&gt;
Looks like a patent on pay-for-inclusion in search results,&lt;br /&gt;
rather than text ads separate from the results.&lt;br /&gt;
&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>
Looks like a patent on pay-for-inclusion in search results,<br />
rather than text ads separate from the results.</p>
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