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News: Google Drops The Other Shoe – Google Desktop Search Launches

By - October 14, 2004

GDlogoI have not had a chance to play with this, as it is limited to Windows/IE, but that’s OK, Danny has, and his very thorough write up is here. What I’m interested in is what this all means for the big Chess Game That Is Search, and frankly, this is A Very Big Move on the part of Google.

Recall, if you will, about a year ago, when Google launched the Deskbar, which integrated into IE and allowed for search from within that environment. Recall further the rumours of a desktop search tool (back in May, broken by Markoff at the Times.) All of this fed understandable speculation about a Google browser. Well, the other shoe is dropping this morning. It’s not a browser, but it is a significant desktop client application: Google Desktop Search. With this launch, Google is focusing on placing a desktop application on your computer that *makes your browser seem smarter.* The browser (IE only for now) becomes the interface front end to a major Google incursion into the PC hard drive, a space that heretofore has been owned by Microsoft. Google isn’t competing with Microsoft on the browser front – that would be madness. It’s competing with Microsoft on its own terms and its own turf: by integrating the desktop into the web browsing experience. More specifically, but integrating it *into the Google experience* as understood through search.

desktop tabThis is the part that’s important: As far as the user is concerned, Google’s Desktop Search seamlessly integrates your hard drive into Google.com. “Desktop” becomes another tab, right next to “Web”, “Images”, and the like (your data stays on your hard drive, of course, but to most mere mortals, it might seem like in fact it lives “out there on the web.”)

Yes, this is a Big Deal. For many reasons. Assuming you download the client and use Google Desktop Search:

One, it means Google will have a major beachhead on users’ computers – an index of *everything on your hard drive.* Yes, this raises privacy concerns, but Google has outlined their stance on this in the documentation, and (compared to Gmail) seems ready to handle this issue this time.

Two, it means that index will be viewed *in the native Google interface* – for all intents and purposes, it treats your hard drive as an extension of the web (or, vice versa…it hardly matters which). MS Word, Powerpoint, Excel files? Just results in the Google interface. How’s that for a lightweight OS?***

GDresultsThree, it means that Google can build upon that knowledge of your personal data to make *all* search more relevant for you – this is Google’s first major foray into truly personalized search.

Four, it means that everything is now searchable: your email, your Word documents, your music, your IM sessions, and – pay attention here – your SEARCH HISTORY. That’s right, the Google Desktop Search automatically hoovers out *every site you visit* from the IE logs and adds it to you overall searchable index as cached pages. “Take that, A9, Yahoo, and Ask,” Google is saying. “We’re playing here too…Oh, and by the way….we’re Google.”

And Five, this provides Google a major new platform to build upon – a client application that integrates with the web. Can I imagine upgrades to that app that include spiffy new features like – oh – a lightweight word processor so you can take notes on your searching, or a calendar? Better yet, can I imagine Google opens this platform up to third party developers, to do what they do best? Yes, I sure can.

As I intonated before, Google is playing to its strengths, leveraging its power as the defacto interface for finding things on the web over to the desktop. Once it begins to know more about you (recall that John Doerr hinted at this just last week at Web 2.0, saying “Google will become the Google that knows you”), expect a hell of a lot more innovation from Google on this front. Yup, that means, eventually, lessons learned from millions upon millions of aggregated individuals’ search histories (and desktop usage patterns) will start to inform Google’s overall approach to relevancy. How could it be otherwise?

I reached Google’s director of consumer web products Marissa Mayer at 9 pm last night as she was catching a red eye to New York, where Google is announcing Desktop Search at the Digital Life conference (a consumer-focused event starting today). Marissa is known as a superwoman at Google, she works constantly, and only travels on the red eye so she won’t miss a business day. (Yikes….I remember those days…).

After she caught her breath, I asked her these questions:

- Why did you develop this product? Did this bubble out of the labs like News, or was it more deliberate?
We view this as an important development and it’s just the start of many new innovations. Our users have been asking us for this feature from us for five years. We started working on it about a year ago. Steve Lawrence is the lead researcher. (So no, it was not a Labs project).

- Was this a response to all the other competitive announcements in personal and desktop search?
No. The technical details of this product are stunning. It only uses of 8 megs of RAM to run. It’s a 400 Kbyte file! Our first build was in February, and we had a lot of testing and revision. We targeted launch for October because we are sponsoring Digital Life and this is perfect product for that conference.

- Do you think this will quell all the Google browser rumors?
We were trying to fulfill a user need. In 1995 the browser model worked fine – you could find what you were looking for by browsing a directory like Yahoo. But over time as the web scaled that model didn’t scale. It broke, which is why search (became the metaphor for finding things on the web). We are seeing the same thing happening now on personal computers (which have far more storage than even five years ago). The distinction between the hard drive and the net is becoming blurred. We want this application to be a sort of photographic memory for your screen. (She ducked this question…but then again, she was running to catch a plane…)

- How does the Google Desktop Search do ranking on a person’s hard drive?
The default rank is by date. (When we tested, we learned that) people understood the context of “when they did see this”? The results list the last time you accessed any particular document. However you can also sort by relevance. The desktop relevance scheme lacks Pagerank (of course), but it does incorporate the other 150 factors (Google uses on the web) – factors like are the (keywords) together, in bold, related, things like that.

- How will you incorporate what you learn from this into overall relevance drivers for Google?
As we see the distinction between the hard drive and the net blur, people don’t want to have to choose between the desktop and the web. You can issue your regular search and to the extent there is relevant information on your desktop, we’ll write it to the browser. (Again, she didn’t really answer that one…)

Net net: This is a major initiative for Google (they ain’t rolling this one out quietly through Labs!), and it will be very, very important to the company that this be widely adopted by millions and millions of users (privately, Google employees have told me they were disappointed with the number of their Toolbar downloads over the years). If it is, it will set the stage for a very Web 2.0 battle for the hearts and minds of searching consumers – and that means all consumers – everywhere. In the end, if search becomes the interface for how we navigate our computing space, regardless of where that space is, there is no doubt the power of Microsoft will be diminished. On the other hand, there is no way Microsoft, which bought a desktop search company earlier this year, or Yahoo for that matter, will stand still. This move, I sense, is the true starting gun of a major race to win in search, and at the interface level for all of computing. It should be a fun few years!

PS – Let’s not forget that Google laid down policy on desktop applications a while back. This is worth re-reading in light of this announcement…

***- On the OS/Interface stuff, recall what I wrote back in April, after going to MSFT for the day: On the platform idea (point three), my general thesis is this: Over time, more and more of a typical user’s desktop real estate is devoted to web-enabled apps. I am an extreme example of this trend (and I’d wager the same is true of most of Searchblog’s readers): at any give moment, I’ve got ecto (a blogging tool), NetNewsWire (RSS reader), Firefox and/or Safari (browser), mail, and Office open. All these applications are web-enabled (Office is the lamest of the bunch, but not for long). Even OSX makes web calls – if only for software updates for now. So if you look at my screen, at least 80 percent of it is web applications. Compare that with five years ago, where it was just email and the browser, or ten, where it was just email.

Now, all these applications are migrating to the portals, and the portals are migrating to the model Cole described: software-based platforms replete with tools and applications – mail, calendar, blogging, rss readers, the works. At some point (and this certainly is not a new idea) the very idea of the “desktop” will become pretty old school. We’re building an entirely new architecture on top of our OSes. So…what does that mean for the traditional OS? In essence, it loses the glory role, in the eyes of the consumer. The OS does the hard stuff – files systems, security, connectivity, etc., but the interface, the stuff the user sees, is migrating to the web.

UPDATE: Even though an ad for the Google Desktop appears when you search for the term, so far the site is still not up. Stay tuned.

UPDATE 2: An astute source of mine who works for one of the other Big Portal companies points out that while Google’s announcement is a big deal, companies that allow folks to search across their data on servers and services – ie MyYahoo, Amazon, social networks (or implied ones), etc. – may have a leg up in the long run.

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28 thoughts on “News: Google Drops The Other Shoe – Google Desktop Search Launches

  1. “IE only for now”

    Maybe I’m missing something, but I just now installed it, and it seems to work with Firefox just fine.

  2. Craig says:

    > Four, it means that everything is now searchable: your email, your Word documents, your music, your IM sessions

    And once they integrate this with GMail (if it isn’t already) it will be even more powerful with the ability to search email, email attachments contacts, etc.

  3. Great analysis John, I agree that it’s very strategic. I also think Google will win the intranet search battle because they will be able to easily string together many Google Desktop per-PC search into mini-Google search farms for the enterprise.

    My take is here: http://marketingcynic.blogspot.com

    PS. It works fine on Firefox for me.

  4. Perry says:

    One interesting thing is that it has no notion or indication of the actual file location – you just link on a URL.

    So junk the notion of keeping things in a hierarchy.

  5. HvR says:

    Yes it works fine in firefox BUT it won’t cache and make searchable all the pages you view via firefox. That will only work for IE. I am hoping Google will fix this little missing item and also bring out an Apple version…

  6. pb says:

    Interesting that it runs off a local web server. That could be the biggest deal in this whole thing. Microsoft’s fumbling of search cannot be over-exagerated. How it is 2004 and Outlook and Windows searches take minutes while web searches take fractions of seconds is mind boggling.

  7. Xofis says:

    John, you are sucking the hype pipe big-time.

    Desktop search has been around for years. There’s not much new here.

  8. I’m the first to admit I am easily excited. Sure, desktop search has been around a long time. But the intgeration with a service as ubiquitous as Google is a big difference.

  9. Well I just downloaded this and I wouldn’t call it hype. This is nothing like desktop search that is bundled with windows. It’s also head and shoulders above Outlook’s built in search feature.
    There were some setup issues but overall this thing rocks. See my review here:
    http://www.byronprather.com/PermaLink.aspx?guid=fd7871d8-65c6-4462-92d2-bd5a417d3adb

  10. The cached aspect sold it for me. And it’s really, really fast which makes it even more desirable. Finally! I can find that obscure passage that I remember verbatim but, for the life of me, I just don’t remember what the damn filename was!

  11. Richard says:

    Well I have to agree with Om Malik, see review here:http://www.gigaom.com/2004/10/google_desktop_v.php
    It’s not looking that great at the moment. I’m staying with blinkx for now.

  12. urb says:

    I’ve used the Google Desktop in Mozilla and it works just fine.

  13. Matthew Koll says:

    I agree a bit with Xofis: it is good to remember a little history. Desktop search is not new at all. Anyone remember On Location? And integrating local and remote search is not new either, as in AppleSearch — a great product, way ahead of its time. And for the true historian, see if you can find the article John Markoff wrote about 15 years ago about the Rosebud project at Apple that integrated local and remote search.

    On the other hand, getting it right, so it doesn’t slow down your PC, works really smoothly — and above all making it a commercially viable product — that remains to be proven. With Google jumping in and AOL and Microsoft close behind, I think we’re finally gonna get there. Its about time!

  14. Amiya says:

    Does it report your search history back to Big Brother?

  15. atariboy says:

    As we know, the search built into windows is poor(winFS coming-eventually), on OS X it needs work too (spotlight coming). In the opensource realm, there is the great Beagle/dashboard project.

    The exciting thing is more people are going to be using these better desktop search tools simply due to being exposed to them.

    There may have been 3rd party desktop search tools (Copernic, Blinkx, Wilbur) but if I had not heard of them until Apple and now Google started making headway in this area. It certainly seems relativly new. Within 2 years there is a bunch of competition.

  16. Les Posen says:

    I certainly remember ON Location in Mac OS 8 and 9, and LOVED it. It felt so breakthrough at the time, and did a great FAST job indexing and retrieving text. We are talking almost a decade ago now. Ultramind from the UK also did a great search and indexing job – wonderful interface, global and specific searches – way ahead of its time.

    And the other UK products from Devon are also on the same wavelength – all these are Mac apps which I have used to greatly improved productivity. Waiting to see Spotlight (OS X.4 in action)

  17. “Google will transform itself into a ‘big iron’ computing company. Desktop first. Enterprise data centers next. They are already thinking past Microsoft.”

    “With the looming death of the CPC model what’s next for Google? Google is developing out the next paradigm in search – distributed computing paradigm. Google core assets is smart people and computing power not some old outdated spider algorithm.

    Google’s real competitor is IBM not Microsoft. Google will transform itself into a ‘big virtual iron’ company. Their IP is in large systems development deployed on the Internet as a platform where Internet advertising is today’s app. You will see Google sequence into other apps with similar network-effect revenue models.

    Next up for Google tie in the enterprise data center with some of that Google ‘big iron’ computing technology.”

    http://www.alwayson-network.com/comments.php?id=6496_0_5_0_C

  18. Jack says:

    Google is shaping up as the next Microsoft. It does good things — even amazing things — but I don’t want it to be my gateway to cyberspace.

    Google is fast becoming the ultimate tracker and reporting service — the ultimate cyberspace spy agency.

    This move to monitor everything one does on their PC should be avoided at all costs as the benefits are negligible to user.

    So what is so wrong with MS’s own search tool?

    Nothing if you like privacy, especially as the in-built MS search tool keeps a really good tab on what you’ve been doing.

    The big difference is that a MS search of your PC doesn’t appear offsite as it will in one of Google’s 100,000 corporate and/or government-friendly servers.

    Now is the time to stop being conned by the geeks who will happily rob us all for theiur advantage

  19. atariboy says:

    3 problems I can think of instantly with MS’s search is its speed, doesn’t index the inside of data like email and pdf and you need to tell it what type of file you are looking for. With some of these new engines, that isn’t even an issue – just search.

    MS know this too, that is why they bought a startup who had a good engine to do this.

  20. Pat McDonald says:

    I am sure it is just a matter of time before Google includes GDS in the Google toolbar.
    We didn’t want to wait so we built GDS into our firefox toolbar.
    http://www.firefoxtoolbar.com/google

    Search google, your desktop, your GMail, even add your own search engines, all from the toolbar.

    Any feedback on the addition of GDS to the bar would be greatly appreciated.

    Thanks,
    -Pat

  21. bobbitchin says:

    It SUCKS! No way to sort the results! What good is it?

  22. epistemology says:

    Since they are public the MUST make money.
    I don’t tend to paranoia.
    When you ain’t got nothin, you got nothin to hide.

    But Google Desktop would seem to imply they will keep a record of everything you ever searched Google for. A court subpoenable record of you travels on the internets, as Bush would say. Can you say Total Information Awareness?

  23. Kent Fitch says:

    A very simple proxy which allows access to Google Desktop is available here:

    http://www.projectcomputing.com/resources/desktopProxy/

  24. Lloyd says:

    My BIG question is when will the program be available for the million others that use an older o/s like Win98 or Win ME?
    Seems to me that is where the largest body of users would be as not everyone jumps at a newer o/s from MS just in order to “have the latest”.

  25. Lloyd says:

    I never realized that there was that many search engines connected to the internet. It just makes me realize what a small world I live in. Maybe it’s because I’ve been brainwashed into believing that Google & Yahoo were the only two that counted. What an awakening & thanks to my Google search that turned up your site while I was searching for add’l info on Google Desktop.

  26. eBay says:

    Yes it is rather nice eh something interesting about his backend structure. lol

  27. kral says:

    zeka oyunları
    Yes interesting shoes

  28. Smith says:

    There are a lot of innovation is no longer the Google search engine. It really is moving towards becoming the world number one.

    http://www.chatodasi.org