Comments on: Friday Sketching: TV and Search Merge http://battellemedia.com/archives/2004/10/friday_sketching_tv_and_search_merge.php?utm_source=rss&utm_medium=rss&utm_campaign=friday_sketching_tv_and_search_merge Thoughts on the intersection of search, media, technology, and more. Tue, 21 May 2013 16:33:00 +0000 hourly 1 http://wordpress.org/?v=3.4.1 By: security http://battellemedia.com/archives/2004/10/friday_sketching_tv_and_search_merge.php#comment-22739 security Thu, 14 Feb 2008 15:36:46 +0000 http://battellemedia.com/archives/2004/10/friday_sketching_tv_and_search_merge.php#comment-22739 <p>thats right!</p> thats right!

]]> By: Gry online http://battellemedia.com/archives/2004/10/friday_sketching_tv_and_search_merge.php#comment-22738 Gry online Sun, 23 Sep 2007 08:57:57 +0000 http://battellemedia.com/archives/2004/10/friday_sketching_tv_and_search_merge.php#comment-22738 <p>This article is very interesting and written by some clever guy.:) Thank you!</p> This article is very interesting and written by some clever guy.:) Thank you!

]]> By: Alex http://battellemedia.com/archives/2004/10/friday_sketching_tv_and_search_merge.php#comment-22737 Alex Tue, 27 Feb 2007 22:58:35 +0000 http://battellemedia.com/archives/2004/10/friday_sketching_tv_and_search_merge.php#comment-22737 <p>There's an up-and-comming application called GlooTV (www.glootv.com) that will allow for the searching and identification of products in shows. The key is to catalog everything within a show and make that the product that people want, not the 30sec spot we all skip. </p> <p>From their website (soon to be launched): GlooTV is the place to go for simple and effective searching, browsing, comparing, and buying of products and services you see and hear on TV, in the movies, in magazines, music videos, and so much more! GlooTV cuts through glam and celebrity style fluff, delivering essential information about products and services as they are envisioned by designers, set decorators, and the fashion gurus</p> There’s an up-and-comming application called GlooTV (www.glootv.com) that will allow for the searching and identification of products in shows. The key is to catalog everything within a show and make that the product that people want, not the 30sec spot we all skip.

From their website (soon to be launched): GlooTV is the place to go for simple and effective searching, browsing, comparing, and buying of products and services you see and hear on TV, in the movies, in magazines, music videos, and so much more! GlooTV cuts through glam and celebrity style fluff, delivering essential information about products and services as they are envisioned by designers, set decorators, and the fashion gurus

]]> By: baslat http://battellemedia.com/archives/2004/10/friday_sketching_tv_and_search_merge.php#comment-22736 baslat Fri, 05 Jan 2007 10:14:45 +0000 http://battellemedia.com/archives/2004/10/friday_sketching_tv_and_search_merge.php#comment-22736 <p>Great post! </p> Great post!

]]> By: potral http://battellemedia.com/archives/2004/10/friday_sketching_tv_and_search_merge.php#comment-22735 potral Fri, 05 Jan 2007 10:13:38 +0000 http://battellemedia.com/archives/2004/10/friday_sketching_tv_and_search_merge.php#comment-22735 <p>That makes this scenario very believable.</p> That makes this scenario very believable.

]]> By: Sernak Plywood http://battellemedia.com/archives/2004/10/friday_sketching_tv_and_search_merge.php#comment-22734 Sernak Plywood Thu, 20 Jul 2006 07:43:54 +0000 http://battellemedia.com/archives/2004/10/friday_sketching_tv_and_search_merge.php#comment-22734 <p>Great sketch. Like you said, the details will vary, but the concept is inevitable. It's all about targeting. Just like on the net, when TV advertisers realize they can get BETTER results by putting their ad dollars into this type of marketing, things will move toward the scenario in your sketch. BTW - "What to Expect When You’re Expecting" - Great book...been there, done that!</p> Great sketch. Like you said, the details will vary, but the concept is inevitable. It’s all about targeting. Just like on the net, when TV advertisers realize they can get BETTER results by putting their ad dollars into this type of marketing, things will move toward the scenario in your sketch. BTW – “What to Expect When You’re Expecting” – Great book…been there, done that!

]]> By: RichardBrandt http://battellemedia.com/archives/2004/10/friday_sketching_tv_and_search_merge.php#comment-22733 RichardBrandt Tue, 23 May 2006 20:21:10 +0000 http://battellemedia.com/archives/2004/10/friday_sketching_tv_and_search_merge.php#comment-22733 <p>You are exactly right on this, John. I've been thinking about the same scenario myself. </p> <p>While Hollywood becomes obsessed with TiVo allowing us to bypass ads, both by publicly pleading with viewers not to skip them or they'll lose free TV, and creating DVRs that will not let you change the channel or fast-forward while an ad is playing, the real solution is obvious. Make the ads interesting, don't show the same ad so much, and target them. Perhaps Google will show the way.</p> You are exactly right on this, John. I’ve been thinking about the same scenario myself.

While Hollywood becomes obsessed with TiVo allowing us to bypass ads, both by publicly pleading with viewers not to skip them or they’ll lose free TV, and creating DVRs that will not let you change the channel or fast-forward while an ad is playing, the real solution is obvious. Make the ads interesting, don’t show the same ad so much, and target them. Perhaps Google will show the way.

]]> By: curt http://battellemedia.com/archives/2004/10/friday_sketching_tv_and_search_merge.php#comment-22732 curt Fri, 05 May 2006 09:42:04 +0000 http://battellemedia.com/archives/2004/10/friday_sketching_tv_and_search_merge.php#comment-22732 <p><a href="http://www.da.com" rel="nofollow">test</a></p> test

]]> By: Patrick Andrews http://battellemedia.com/archives/2004/10/friday_sketching_tv_and_search_merge.php#comment-22731 Patrick Andrews Tue, 02 May 2006 13:21:55 +0000 http://battellemedia.com/archives/2004/10/friday_sketching_tv_and_search_merge.php#comment-22731 <p>I thought you might find www.scenereader.com of interest in this context. Designed originally as a tool to support image search (by reading the textual *content* within images), we are now involved in video search (and in interactive tv applications). Being able to read words on-screen, even in complex scenes, allows eg more effective indexing of content as well as quantification of advertisement 'visibility'.<br /> </p> I thought you might find http://www.scenereader.com of interest in this context. Designed originally as a tool to support image search (by reading the textual *content* within images), we are now involved in video search (and in interactive tv applications). Being able to read words on-screen, even in complex scenes, allows eg more effective indexing of content as well as quantification of advertisement ‘visibility’.

]]> By: Greg W http://battellemedia.com/archives/2004/10/friday_sketching_tv_and_search_merge.php#comment-22730 Greg W Tue, 06 Dec 2005 02:53:16 +0000 http://battellemedia.com/archives/2004/10/friday_sketching_tv_and_search_merge.php#comment-22730 <p>Great sketch. Like you said, the details will vary, but the concept is inevitable. It's all about targeting. Just like on the net, when TV advertisers realize they can get BETTER results by putting their ad dollars into this type of marketing, things will move toward the scenario in your sketch. BTW - "What to Expect When You’re Expecting" - Great book...been there, done that!</p> Great sketch. Like you said, the details will vary, but the concept is inevitable. It’s all about targeting. Just like on the net, when TV advertisers realize they can get BETTER results by putting their ad dollars into this type of marketing, things will move toward the scenario in your sketch. BTW – “What to Expect When You’re Expecting” – Great book…been there, done that!

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