Comments on: Friday InfoPorn http://battellemedia.com/archives/2004/10/friday_infoporn.php?utm_source=rss&utm_medium=rss&utm_campaign=friday_infoporn Thoughts on the intersection of search, media, technology, and more. Thu, 23 May 2013 12:55:00 +0000 hourly 1 http://wordpress.org/?v=3.4.1 By: Chris Zaharias http://battellemedia.com/archives/2004/10/friday_infoporn.php#comment-22796 Chris Zaharias Thu, 21 Oct 2004 00:20:37 +0000 http://battellemedia.com/archives/2004/10/friday_infoporn.php#comment-22796 <p>Sorry about forgetting the link, here it is: </p> <p><a href="http://cp.jupiterweb.com/index.php/266_default/e9711392713c3ace56bcea05123b1fd0" rel="nofollow">http://cp.jupiterweb.com/index.php/266_default/e9711392713c3ace56bcea05123b1fd0</a></p> Sorry about forgetting the link, here it is:

http://cp.jupiterweb.com/index.php/266_default/e9711392713c3ace56bcea05123b1fd0

]]> By: Pavan Lee http://battellemedia.com/archives/2004/10/friday_infoporn.php#comment-22795 Pavan Lee Wed, 20 Oct 2004 21:30:47 +0000 http://battellemedia.com/archives/2004/10/friday_infoporn.php#comment-22795 <p>I found a Jupiter Webinar on this topic in December. Is that the one you were talking about? <br /> </p> I found a Jupiter Webinar on this topic in December. Is that the one you were talking about?

]]> By: Pavan Lee http://battellemedia.com/archives/2004/10/friday_infoporn.php#comment-22794 Pavan Lee Wed, 20 Oct 2004 21:23:31 +0000 http://battellemedia.com/archives/2004/10/friday_infoporn.php#comment-22794 <p>Hi Chris,</p> <p>Thanks. Could you email me a link of the webinar? </p> <p>Pavan Lee</p> Hi Chris,

Thanks. Could you email me a link of the webinar?

Pavan Lee

]]> By: Chris Zaharias http://battellemedia.com/archives/2004/10/friday_infoporn.php#comment-22793 Chris Zaharias Wed, 20 Oct 2004 21:19:48 +0000 http://battellemedia.com/archives/2004/10/friday_infoporn.php#comment-22793 <p>No, but here's a 11/4 webinar coming up on the topic, from Jupiter.</p> No, but here’s a 11/4 webinar coming up on the topic, from Jupiter.

]]> By: Pavan Lee http://battellemedia.com/archives/2004/10/friday_infoporn.php#comment-22792 Pavan Lee Wed, 20 Oct 2004 21:11:53 +0000 http://battellemedia.com/archives/2004/10/friday_infoporn.php#comment-22792 <p>Is there any research or case study that has shown that organic and paid search together will generate a higher conversion rate than each of them alone?</p> Is there any research or case study that has shown that organic and paid search together will generate a higher conversion rate than each of them alone?

]]> By: Jakob Nielsen http://battellemedia.com/archives/2004/10/friday_infoporn.php#comment-22791 Jakob Nielsen Tue, 19 Oct 2004 02:40:49 +0000 http://battellemedia.com/archives/2004/10/friday_infoporn.php#comment-22791 <p>But RSS inventory is not nearly as valuable as search inventory because users are in a different mode when scanning an RSS listing.</p> <p>The reason search ads are so valuable is that they intercept users in the exact moment where they are looking for a place to do business (assuming sufficiently targeted keywords) or at least when users are looking for a website for a specific purpose (with keywords that are typical for an earlier stage of the buying process).</p> <p>I agree that search ads are still undervalued because most marketing managers still don't understand the difference between different modes of user behavior and thus the difference in value from catching people at different times, with search being close to the ideal time.</p> But RSS inventory is not nearly as valuable as search inventory because users are in a different mode when scanning an RSS listing.

The reason search ads are so valuable is that they intercept users in the exact moment where they are looking for a place to do business (assuming sufficiently targeted keywords) or at least when users are looking for a website for a specific purpose (with keywords that are typical for an earlier stage of the buying process).

I agree that search ads are still undervalued because most marketing managers still don’t understand the difference between different modes of user behavior and thus the difference in value from catching people at different times, with search being close to the ideal time.

]]> By: Paul http://battellemedia.com/archives/2004/10/friday_infoporn.php#comment-22790 Paul Mon, 18 Oct 2004 11:00:40 +0000 http://battellemedia.com/archives/2004/10/friday_infoporn.php#comment-22790 <p>Prices will rise if there's not enough inventory on the web. I think RSS PPC is a good example how inventory can be expanded. </p> Prices will rise if there’s not enough inventory on the web. I think RSS PPC is a good example how inventory can be expanded.

]]> By: Chris Zaharias http://battellemedia.com/archives/2004/10/friday_infoporn.php#comment-22789 Chris Zaharias Sun, 17 Oct 2004 16:24:09 +0000 http://battellemedia.com/archives/2004/10/friday_infoporn.php#comment-22789 <p>If you look one level deeper than CPC's - into the different conversion rates and profitability of terms that make up the base of Meeker's pyramid - the story becomes much more interesting, and a different investment conclusion emerges than the one Meeker's pyramid implies, namely, that paid search traffic is and will be significantly undervalued for at least 2-3 more years. </p> If you look one level deeper than CPC’s – into the different conversion rates and profitability of terms that make up the base of Meeker’s pyramid – the story becomes much more interesting, and a different investment conclusion emerges than the one Meeker’s pyramid implies, namely, that paid search traffic is and will be significantly undervalued for at least 2-3 more years.

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