Comments on: Search Volume by Type of User

By: Chris Zaharias

Chris Zaharias — Wed, 29 Sep 2004 21:12:06 +0000

It’s monthly

By: George

George — Wed, 29 Sep 2004 02:11:40 +0000

Hey John, did Gian mention what the time-period is for the searches-per-searcher statistics? Weekly, monthly?

By: Teresa

Teresa — Wed, 29 Sep 2004 01:25:53 +0000

It would be interesting to see what type of user is responsible for the most clicks on advertisements. Do the people who are doing the most searches generate the most revenue? Or are they so familiar with the placement of advertising that they ignore it all together? Are light searchers, more likely to confuse advertisements with search results and as a results generate more click-throughs?

Teresa

By: ID:entity

ID:entity — Tue, 28 Sep 2004 08:18:25 +0000

So if anyone did want to know why personilisation was being persued faster that buck rodgers, you now have the answer. Raise switching costs, increase your ARPU (sponsored links) and your targets should be achieved by users naturally going up a usage curve.

These are the very same metrics why "triple play" is so important as a integrated offering (voice, data, TV) All delivered of course over IP from "a platform" that sits on "the network"

By: Fred Milgrom

Fred Milgrom — Tue, 28 Sep 2004 04:37:18 +0000

Isn't this just a case of the 80:20 rule:

80% of your time & energy / sales / whatever will come from 20% of your tasks / customers / whatever.

Presently the top 20% of users only account for 69% of all searches. Following the 80:20 rule, heavy users are not doing enough searches!

By: Mike

Mike — Tue, 28 Sep 2004 04:25:12 +0000

As you note the table suggests the more active a user becomes the more he or she searches. This contradicts the actions of short sellers of internet search companies as you noted in an earlier post today.
Short sellers don't dig deep enough.