http://www.libdex.com/waypath.html

Although I would like to use my own Amazon affiliate code!

What I like about this approach is I get to chose the value add, thus I create the synergy between the content types, creating the right cold fusion…for me. Pull rather than push, it works.

“Give a man a fish and feed him for a day.”

“Give him a net, and he’ll feed himself for life”

Battelle’s friend Toni Schneider points him to RSS Blender, a service that inserts new posts linking to Amazon books into your blog feed, based on contextual “analysis” of your other blog posts.

When I first read Battelle’s description, I assumed that it worked like VibrantMedia, i.e., it would insert links into the body of my posts, thereby compromising my editorial integrity (laugh).

But the Blender approach is fantastic! Ads in my feed were generally relevant (and reasonably plentiful, about one adv for every four posts), and most importantly, were clearly marked as Blender posts.

Obviously the prototype only runs against Amazon’s book database, but could be applied to any database of products/services/ads, etc.

Companies such as Moreover might do well by themselves to consider integrating such a solution into their free aggregated feed offerings.

I had no problem using it.

Thanks for giving it a spin. It is, as you’ve pointed out, very prototypical. We’re tuning and honing and growing our product set…as well as figuring out our business model.

I created a feed blending the Searchblog and BoingBoing feeds with Amazon books and it seems to work for me. Give it a spin and see what you think:

http://blender.waypath.com/query?id=947552c37

I’m not sure why you’re having trouble, though chances are it’s not your fault, but ours. The UI is equally prototypical right now. If you’re up to it, I’d like to work with you to figure out went went wrong.