One of my favorite pieces on the future of the web is Paul Ford’s “August 2009: How Google beat Amazon and Ebay to the Semantic Web.” (You haven’t read it? Go read it! Now!)
He’s at it again: Ford’s just posted a new riff entittled The Banality of Google. Clearly, Ford is a teeny weeny bit sick of all the Google talk. From the piece:
Of course, you don’t arrive at a morally profound motto like “don’t be evil” without some serious thought. Here are some of the mottoes that Google tried out and rejected:
• Google! Dance with the devil, but go home before it gets serious.
• Google! We won’t commit genocide in most circumstances.
• Google! Don’t eat no babies.
• Google! We could do good, but we’re like, whoa.
• Google! Begone, demon!
A fun mid morning break from whatever serious sh*t you’re dealing with today….