Yesterday I hung out with Chris Alden, a founder of the original Red Herring who has moved his focus to publishing in a Web 2.0 world (in other words, a fellow traveler). He’s putting the finishing touches on a new publishing platform/feed reader called Rojo (think “mojo”) that he and his team have been working on for quite some time now. It’s moved into invitation-only beta recently, and he gave me a tour. I liked it quite a bit. Think of it as a second-generation RSS aggregator with some subtle social networking, recommendation, and republishing juice.
Chris has asked me to not give away the store, but he plans on introducing the company and its product in full at Web 2.0 in the workshop sessions (more on those in a subsequent post). Chris said he’d try let as many Searchbloggers as he could handle into the beta, so if you’re interested, head to the site and submit your email.