ShopLocal goes live. The company behind this is owned by Gannett, Knight Ridder, and Tribune - the major newspaper companies. The whole things smells driven by corporate and merchant interests, as opposed to user intent. (Check the “About” page as to why – notice how they say they deliver “More Shoppers. More Often.” When I click the “About” button I prefer not to be told that I’m viewed as a fungible commodity.) I’d put my money on Yahoo and Google, if I were a betting man.