Google recently pulled its mandatory ads from Blogger, and the expected next step has arrived. From the announcement:
This may shock you at first so steel yourself for the idea. Ready? We are going to start paying bloggers. Soon you will be blogging for dollars. That’s right people, chocolate is to peanut butter like AdSense is to blogs. Or is it the other way around? Either way, we’ve got something big here folks.
You may have noticed that we recently removed our ads from Blogger powered blogs. We were making money from those ads but you weren’t getting any of it. Now, we’re inviting you to set up your own Bloggerized AdSense account so that you make the money.
I think they are setting themselves up for a fall though, by pointing to Matt Haughey as the exemplar. His PVRblog is great, but it’s in no way a typical blog. Nor is Metafilter for that matter.
In any case, this is clearly Google cleaning up its AdSense inventory. By letting bloggers self select, they are getting rid of the crap….