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  • pb

    Why Google didn’t set a lower range and let the auction move it up will forever be a mystery to me.

  • http://www.stapleton-gray.com Ross Stapleton-Gray

    Why didn’t Google structure a 5-to-1 stock split some time back, and price the IPO at $20/share? No reason why they couldn’t have done it; analysts will know that the claimed market cap is the same as a non-split pricing of $100/share, but Joe Small Investor is going to say, “$20, I got some of those in my wallet,” as opposed to, “$100… man, that’s pretty steep.”