Comments on: Wide Open? http://battellemedia.com/archives/2004/07/wide_open.php?utm_source=rss&utm_medium=rss&utm_campaign=wide_open Thoughts on the intersection of search, media, technology, and more. Wed, 19 Jun 2013 11:42:00 +0000 hourly 1 http://wordpress.org/?v=3.4.1 By: Ron Arthur http://battellemedia.com/archives/2004/07/wide_open.php#comment-23765 Ron Arthur Fri, 14 Apr 2006 10:41:48 +0000 http://battellemedia.com/archives/2004/07/wide_open.php#comment-23765 <p>Click Fraud: Sofizar<br /> Is your PPC campaign getting sabotaged by fraudsters? Are you depleting 10%, 20%--even 40% of your budget on wasted clicks? How to catch these scammers with their hands in the cookie jar! If you advertise in Pay Per Click Programs like Google's Adwords and Yahoo's Overture, someone is keeping you from maximizing your profits. If you pay those megabucks for every click and you always seem to be getting a little less than you put in, Stop and Consider . Could you be the victim of click fraud? <br /> for more details just visit: <a href="http://www.sofizar.com/click-fraud.php" rel="nofollow">http://www.sofizar.com/click-fraud.php</a></p> Click Fraud: Sofizar
Is your PPC campaign getting sabotaged by fraudsters? Are you depleting 10%, 20%–even 40% of your budget on wasted clicks? How to catch these scammers with their hands in the cookie jar! If you advertise in Pay Per Click Programs like Google’s Adwords and Yahoo’s Overture, someone is keeping you from maximizing your profits. If you pay those megabucks for every click and you always seem to be getting a little less than you put in, Stop and Consider . Could you be the victim of click fraud?
for more details just visit: http://www.sofizar.com/click-fraud.php

]]> By: Ravi http://battellemedia.com/archives/2004/07/wide_open.php#comment-23764 Ravi Tue, 20 Jul 2004 17:01:36 +0000 http://battellemedia.com/archives/2004/07/wide_open.php#comment-23764 <p>I suppose the cookie shrinkage can be handled by passing some parameters on the URL, if its serious?</p> I suppose the cookie shrinkage can be handled by passing some parameters on the URL, if its serious?

]]> By: Chris Zaharias http://battellemedia.com/archives/2004/07/wide_open.php#comment-23763 Chris Zaharias Tue, 20 Jul 2004 15:26:50 +0000 http://battellemedia.com/archives/2004/07/wide_open.php#comment-23763 <p>A bigger problem is a lesser known phenomena called "cookie shrinkage", whereby advertisers are unable to track a subset of overall conversions from paid search (and other forms of online advertising) due to the fact that 2-10% of consumers (depending on the vertical) have disenabled cookies on their computer. This could have larger implications for paid search and online advertising in general, as it artificially dampens the perceived ROI from online advertising. </p> A bigger problem is a lesser known phenomena called “cookie shrinkage”, whereby advertisers are unable to track a subset of overall conversions from paid search (and other forms of online advertising) due to the fact that 2-10% of consumers (depending on the vertical) have disenabled cookies on their computer. This could have larger implications for paid search and online advertising in general, as it artificially dampens the perceived ROI from online advertising.

]]> By: Chris Zaharias http://battellemedia.com/archives/2004/07/wide_open.php#comment-23762 Chris Zaharias Tue, 20 Jul 2004 15:24:12 +0000 http://battellemedia.com/archives/2004/07/wide_open.php#comment-23762 <p>The reality (as measured by web analytics systemss that tens of thousands of websites use, is that click-fraud accounts for 1-3% of paid search click-throughs. That's a very small number, certainly nothing like what's represented in the CNET article. Google and Overture both have significant and effective fraud detection measures in place, supported by technology, people, and the knowledge that click fraud is their problem to deal with. </p> The reality (as measured by web analytics systemss that tens of thousands of websites use, is that click-fraud accounts for 1-3% of paid search click-throughs. That’s a very small number, certainly nothing like what’s represented in the CNET article. Google and Overture both have significant and effective fraud detection measures in place, supported by technology, people, and the knowledge that click fraud is their problem to deal with.

]]> By: Ravi http://battellemedia.com/archives/2004/07/wide_open.php#comment-23761 Ravi Tue, 20 Jul 2004 13:57:49 +0000 http://battellemedia.com/archives/2004/07/wide_open.php#comment-23761 <p>The smart computer people never fail to generate new revenue streams. Now, we have the new category of "online click-fraud detection specialists". </p> <p>There've been whispers of collusion between anti-virus vendors and the virus-creatos, will we now have such rumours around collaborations between click-fraudsters and click-fraud-detectors?</p> The smart computer people never fail to generate new revenue streams. Now, we have the new category of “online click-fraud detection specialists”.

There’ve been whispers of collusion between anti-virus vendors and the virus-creatos, will we now have such rumours around collaborations between click-fraudsters and click-fraud-detectors?

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