Comments on: As We May Rant http://battellemedia.com/archives/2004/07/as_we_may_rant.php?utm_source=rss&utm_medium=rss&utm_campaign=as_we_may_rant Thoughts on the intersection of search, media, technology, and more. Thu, 16 May 2013 04:38:00 +0000 hourly 1 http://wordpress.org/?v=3.4.1 By: Avi Rappoport http://battellemedia.com/archives/2004/07/as_we_may_rant.php#comment-23779 Avi Rappoport Thu, 22 Jul 2004 18:07:20 +0000 http://battellemedia.com/archives/2004/07/as_we_may_rant.php#comment-23779 <p>I tend to be skeptical of personalization, especially when it's done using machine learning or other algorithms. On the other hand, there are so many results pages with the same relevance ranking, so it makes sense to try and distinguish among them.</p> <p>But even something as seemingly simple as location is iffy. If I search for "chicago pizza", I may be looking for chicago-style pizza in Berkeley (Zachary's is the best), not necessarily pizza *in* Chicago. </p> <p>I think this may work if the interface is transparent enough -- if it's able to explain *why* you got a certain result or set of results, and allow you to override the adjustments.</p> <p>Avi</p> I tend to be skeptical of personalization, especially when it’s done using machine learning or other algorithms. On the other hand, there are so many results pages with the same relevance ranking, so it makes sense to try and distinguish among them.

But even something as seemingly simple as location is iffy. If I search for “chicago pizza”, I may be looking for chicago-style pizza in Berkeley (Zachary’s is the best), not necessarily pizza *in* Chicago.

I think this may work if the interface is transparent enough — if it’s able to explain *why* you got a certain result or set of results, and allow you to override the adjustments.

Avi

]]> By: Craig Pfeifer http://battellemedia.com/archives/2004/07/as_we_may_rant.php#comment-23778 Craig Pfeifer Mon, 19 Jul 2004 18:36:15 +0000 http://battellemedia.com/archives/2004/07/as_we_may_rant.php#comment-23778 <p>Another great example of inappropriate adwords:<br /> <a href="http://www.thezeroboss.com/archives/000653.html" rel="nofollow">http://www.thezeroboss.com/archives/000653.html</a></p> Another great example of inappropriate adwords:
http://www.thezeroboss.com/archives/000653.html

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