Comments on: The Internet is the New Paper http://battellemedia.com/archives/2004/06/the_internet_is_the_new_paper.php?utm_source=rss&utm_medium=rss&utm_campaign=the_internet_is_the_new_paper Thoughts on the intersection of search, media, technology, and more. Tue, 21 May 2013 00:36:00 +0000 hourly 1 http://wordpress.org/?v=3.4.1 By: Matt McAlister http://battellemedia.com/archives/2004/06/the_internet_is_the_new_paper.php#comment-23962 Matt McAlister Wed, 02 Jun 2004 01:13:37 +0000 http://battellemedia.com/archives/2004/06/the_internet_is_the_new_paper.php#comment-23962 <p>Google won't kill publications, but the impact of search advertising may be underestimated, particularly at those publications who have weak online properties. Just look at the classifieds revenue streams at any major newspaper. The money didn't disappear. It went to Google and Match.com. Local newspapers are afraid. Niche publications should be, too. </p> <p>If a b-to-b publication is not building their online property to adjust to this new dynamic, then they are both missing an opportunity and risking their future.</p> Google won’t kill publications, but the impact of search advertising may be underestimated, particularly at those publications who have weak online properties. Just look at the classifieds revenue streams at any major newspaper. The money didn’t disappear. It went to Google and Match.com. Local newspapers are afraid. Niche publications should be, too.

If a b-to-b publication is not building their online property to adjust to this new dynamic, then they are both missing an opportunity and risking their future.

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