free html hit counter Pay Per Call: Bypass the Web, Make the Call | John Battelle's Search Blog

Pay Per Call: Bypass the Web, Make the Call

By - June 08, 2004

phoneNYT Monday had this story on a “trend” in search – pay per call. Idea is that marketers will create a market in which calls become the performance metric. I can see it, but not devoid of a website and not without some troubling implications for organic search results. I do think the integration of search, voice and web is a big story, especially w/r/t mobile platforms. …

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