http://battellemedia.com/archives/2004/05/if_at_first.php?utm_source=rss&utm_medium=rss&utm_campaign=if_at_first Thoughts on the intersection of search, media, technology, and more. Thu, 16 May 2013 04:38:00 +0000 hourly 1 http://wordpress.org/?v=3.4.1 http://battellemedia.com/archives/2004/05/if_at_first.php#comment-23975 Sarnaa Tue, 01 Jun 2004 13:45:16 +0000 http://battellemedia.com/archives/2004/05/if_at_first.php#comment-23975 <p>Web analytics is certainly going to be the next hit in terms of marketing. As the Google text ad platform dominates the web, analytics systems will provide the engine that discovers the "secrets to online success" in terms of SEO, overall web effectiveness, etc. I personally believe that the tools we have now for analytics just scratch the surface. There are a lot of things to be done in this area and I believe WebSideStory will be instrumental in a lot of this future development.</p> Web analytics is certainly going to be the next hit in terms of marketing. As the Google text ad platform dominates the web, analytics systems will provide the engine that discovers the “secrets to online success” in terms of SEO, overall web effectiveness, etc. I personally believe that the tools we have now for analytics just scratch the surface. There are a lot of things to be done in this area and I believe WebSideStory will be instrumental in a lot of this future development.

]]> http://battellemedia.com/archives/2004/05/if_at_first.php#comment-23974 ftml Sun, 30 May 2004 16:38:05 +0000 http://battellemedia.com/archives/2004/05/if_at_first.php#comment-23974 <p>WebSideStory has come a long way. Five years ago at least, it had the seedy reputation and claim to fame in San Diego as the host of a ton of pornography websites. I always thought that's what this company did.<br /> </p> WebSideStory has come a long way. Five years ago at least, it had the seedy reputation and claim to fame in San Diego as the host of a ton of pornography websites. I always thought that’s what this company did.

]]> http://battellemedia.com/archives/2004/05/if_at_first.php#comment-23973 Chris Zaharias Thu, 27 May 2004 16:50:15 +0000 http://battellemedia.com/archives/2004/05/if_at_first.php#comment-23973 <p>Analytics is going to be the next big wave once the hooplah over paid search dies down. Sometime soon the masses of ecommerce sites are going to realize that their conversion rates are no higher than for direct marketing and that there's room for 50-200% improvements in conversion rates. The analytics companies will be right in the middle of that trend. </p> Analytics is going to be the next big wave once the hooplah over paid search dies down. Sometime soon the masses of ecommerce sites are going to realize that their conversion rates are no higher than for direct marketing and that there’s room for 50-200% improvements in conversion rates. The analytics companies will be right in the middle of that trend.

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